An Over View Of The Rogers Communications Company Marketing Essay

1962 CHFI-AM is launched subsequently renamed CFTR, meaning ‘Canada ‘s First Ted Rogers ‘ , now 680 Newss.

1967 Ted Rogers founds Rogers Cable Television, acquires Bramalea Telecable and officially enters into the overseas telegram concern with 300 endorsers.

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1969 Rogers Community Television premieres.

1973 Rogers Cable Television launches ‘cable television convertors ‘ in Toronto, supplying its endorsers with more channels.

1979 Rogers becomes a public company when it acquires Canadian Cablesystems through a rearward coup d’etat and becomes biggest overseas telegram company in Canada

1980 Rogers acquires Premier Cablevision of Vancouver.

1981 Rogers starts to run in U.S. overseas telegram market. Wins franchises in Orange County, California, Minneapolis, and Portland and purchases the overseas telegram system in San Antonio

1985 Cantel ( predecessor of Rogers Wireless ) launches cellular service on July 1.

1986 Rogers Communications Inc. is formed as the parent company to his operating divisions.

Rogers Broadcasting acquires CFMT – Toronto.

1988 Rogers Video is created and later becomes the largest Canadian-owned concatenation of rental picture shops.

Rogers Broadcasting acquires the Canadian Home Shopping Network, subsequently renamed The Shopping Channel.

1989 Rogers sells U.S. overseas telegram assets for over $ 1 billion net income and invests net incomes in radio sector.

Rogers spouses with Canadian Pacific in CNCP ( subsequently renamed Unitel ) and enters long distance telephone market in 1992 after a historic CRTC triumph.

The Rogers Telefund is established to lend to the production of quality independent Canadian telecasting scheduling.

1991 Rogers Cablesystems and spouses launch Viewer ‘s Choice Canada, a pay-per-view overseas telegram telecasting company.

1993 Rogers Broadcasting station CFTR changes its format and becomes 680News, the first all-news station in Canada.

1994 Rogers launches $ 3.1 billion hostile command for Maclean Hunter, at the clip the largest coup d’etat in Canadian history – Rogers Media is created

1995 Rogers pulls out of Unitel.

Rogers becomes the first overseas telegram company in North America to establish commercial high-velocity Internet service when it launches service in Newmarket, Ontario

1997 Rogers Cantel AT & A ; T launches prepaid Pay-As-You-Go cellular service.

1999 Rogers Cablesystems launches Digital Cable Television service – offering more channels and enhanced services to endorsers.

Microsoft, AT & A ; T and British Telecom invest in Rogers

2000 Rogers acquires the Toronto Blue Jays major conference baseball squad. Rogers swaps overseas telegram belongingss with Shaw.

Rogers purchases Cable Atlantic, a overseas telegram operation in Newfoundland

2001 Rogers Media acquires control of Sportsnet from CTV. Renamed Rogers Sportsnet

Rogers Cable launches High Definition Television ( HDTV ) in Canada. Customers have the ability to take from up to 8 channels of HDTV scheduling, the widest choice of any overseas telegram or orbiter company, to day of the month.

2002 Rogers launches GSM radio web – the international universe criterion web.

Rogers Cable launches Video On Demand. Renamed as Rogers On Demand in December 2003.

CFMT-TV rebranded as Omni Television.

Rogers Media launches Omni.2 to supply extra multicultural telecasting scheduling in Ontario.

2003 Rogers Cable launches Personal Video Recorders ( PVRs )

2004 Rogers Communications Inc. acquires the SkyDome bowl in Toronto.

Rogers buys back AT & A ; T ‘s involvement in Rogers Wireless for $ 1.8 billion and one hebdomad subsequently announces a $ 1.6 billion trade to buy wireless supplier Microcell

2005 Rogers Cable acquires Call-Net and offers local telephone service.

2006 Rogers Cable launches the Rogers Yahoo! Portable Internet Service for wireless entree in 20 metropoliss across Canada.

Rogers Media launches “ Hello! ” magazine, a Canadian-licensed famous person and amusement intelligence magazine.

2007 Rogers acquires five Citytv telecasting Stationss – Toronto, Winnipeg, Edmonton, Calgary and Vancouver.

Rogers achieves investing class position for its debt.

2008 Rogers Wireless launches the Apple iPhone.

The Buffalo Bills NFL Football Team, in partnership with Rogers Communications, kick off their “ Toronto Series ” with a pre-season game at Rogers Centre against the Pittsburgh Steelers. Bills win, 24 to 21.

Ted Rogers passes off at his place, from congestive bosom failure.

Alan Horn becomes Acting CEO of Rogers Communications Inc. , every bit good as retaining Chairman responsibilities.

2009 Nadir Mohamed becomes President & A ; CEO of Rogers Communications Inc.

Beginning: hypertext transfer protocol: //your.rogers.com/aboutrogers/historyofrogers/overview.asp

Services

Rogers Cable Inc.

Rogers Cable Inc. is Canada ‘s largest overseas telegram telecasting service supplier with about 2.3 million clients in southern Ontario ( 90 % of clients ) , New Brunswick and Newfoundland and Labrador. Its turning digital overseas telegram service provides entree to engineerings such as high definition telecasting, picture on demand, synergistic telecasting and enhanced telecasting. Rogers besides provides broadband Internet entree ( Rogers Hi-Speed Internet ) , co-marketed with Yokel! . Rogers has been capable to considerable examination and recoil over its duopolistic concern patterns and Internet Protocol package determining for peer-to-peer content. Rogers Retail is the corporate retail merchant for Rogers Communications Inc. and operates retail locations under the Rogers Video, Rogers Plus and Fido trade name names. Customers of Rogers Cable besides acquire entree to Rogers TV and Television Rogers, a voluntary based local telecasting channel. This unit was created in 1967. is Canada ‘s largest overseas telegram telecasting service supplier with about 2.3 million clients in southern Ontario ( 90 % of clients ) , New Brunswick and Newfoundland and Labrador. Its turning digital overseas telegram service provides entree to engineerings such as high definition telecasting, picture on demand, synergistic telecasting and enhanced telecasting. Rogers besides provides broadband Internet entree ( Rogers Hi-Speed Internet ) , co-marketed with Yokel! . Rogers has been capable to considerable examination and recoil over its duopolistic concern patterns and Internet Protocol package determining for peer-to-peer content. Rogers Retail is the corporate retail merchant for Rogers Communications Inc. and operates retail locations under the Rogers Video, Rogers Plus and Fido trade name names. Customers of Rogers Cable besides acquire entree to Rogers TV and Television Rogers, a voluntary based local telecasting channel. This unit was created in 1967.

Rogers Telecom

Rogers Telecom ( once Call-Net Enterprises which did concern under the Sprint Canada trade name ) is a major competitory telephone bearer throughout Canada. Since geting Call-Net, Rogers has besides entered into the moneymaking residential phone concern under the Rogers Home Phone trade name, to dispute Bell Canada, utilizing both traditional and VoIP engineerings. As of 2007, Rogers Telecom has been rolled into the Rogers Cable concern unit.

Rogers Wireless

Rogers Wireless is Canada ‘s largest radio communications services supplier, under the Rogers, Fido and Chatr trade name names, with 7.1 million voice and information endorsers. The unit was antecedently known as Cantel, Cantel AT & A ; T, and Rogers AT & A ; T Wireless ( U.S. house AT & A ; T Wireless was a big stockholder for a clip ) .

Rogers Media

Rogers Media owns Canada ‘s largest publication company, Rogers Publishing Limited, which has more than 70 consumer and concern publications, 51 wireless Stationss, telecasting broadcast medium with OMNI, Citytv and the Sportsnet web, OLN, G4 Tech, The Shopping Channel which is Canada ‘s place shopping service. Rogers Media ‘s central office are located at the CFMT Building in Toronto.

Beginnings: Medium: hypertext transfer protocol: //www.rogers.com/web/content/About_MediaInfo

Cable: hypertext transfer protocol: //www.rogers.com/web/content/About_CableMediaInfo

Radio: hypertext transfer protocol: //www.rogers.com/web/content/About_WirelessMediaInfo

hypertext transfer protocol: //www.rogers.com/web/Rogers.portal? _nfpb=true & A ; _pageLabel=about_landing

Head Office

Rogers Communications Inc, Corporate Head Office- 333 Bloor Street East

Toronto, on M4W1G9

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