Business plan for a Korean and Japanese restaurant

The intent of this concern program is to warrant the startup of a high-end Korean and Nipponese eating house in the Carrolton, TX country. Sushi Nara will hold one proprietor and the legal construction will dwell of a exclusive owner. Sushi Nara will be located in 2625 Old Denton Rd. # 200 Carrolton, TX 75007.

Sushi Nara will supply a high category Korean and Nipponese culinary art. Based on jutting income and fiscal analysis included in this concern program, Sushi Nara will be successful. There is a high demand for healthy nutrient, particularly Asiatic culinary art like Korean and Nipponese culinary art in the Dallas country due to the deficiency of similar concern available. We look frontward to the hereafter at Sushi Nara. We expect in five old ages that demand for our specialised service will turn in other countries to warrant opening several eating house owned franchises in other countries.

Sushi Nara ‘s specialised service, typical logo, slogan “ Top quality & A ; Top Service ” , repute for client service will supply a tough to crush competitory border. The proprietors have earned Bachelor grades of concern, and have extended experience in concern direction and operations from past old ages of work experience.

Management and Organization Plan

Sushi Nara, Korean and Nipponese merger eating house, has a mission that to supply outstanding Korean and Nipponese culinary art to Korean community in Dallas, Texas. Sushi Nara ‘s specialised service, typical logo, and slogan “ Top Quality and Top service ” , repute for client service will supply a tough to crush competitory border. Sushi Nara is committed to going Dallas ‘s prime Korean and Nipponese eating house. Dedication to constructing relationships is based on our honestness, service, and answerability. Sushi Nara is besides committed to exceptional client satisfaction.

Location

Sushi Nara is located in a Korean town in Carrolton, TX. The reference is 2625 Old Denton Rd. # 200 Carrolton, TX 75007. The 3,400 square pes edifice was built specifically for the commercial belongings. The full edifice is serviced by a Korean retail merchant and whole marketer. Sushi Nara maintains 11am to 9pm, on Tuesday to Sunday.

Company mission

At its nucleus, Sushi Nara provides for the Korean traditional culinary arts, Nipponese culinary arts, traditional Korean Soju, and Nipponese Sake. Restaurant provides to client with an outstanding quality sushi, sashimi, and Korean culinary art in one topographic point. To supply high quality nutrient, we do non utilize chemical ingredients and frozen merchandises.

Company Vision

Eating healthy! Korean and Nipponese culinary art at one topographic point! Today there are many concerns sing to our wellness and many experts reding us how we should eat. We must pay close attending to our diets, but eating good should non merely profit your organic structure, but your head as good. We, Sushi Nara, believe that of all the ways that people can eat, Korean and Nipponese Cuisine are the healthiest and safest diet. We are traveling to get down Sushi Nara so that people might larn how to eat a healthy diet. As native Koreans, we have the benefit of understanding traditional Korean culinary art and rapidly saw that there were many Korean dishes we could present to westerners.

Merchandise

The service that Sushi Nara is traveling to offer is one in which it makes your dining better and healthier. We want to handle our invitees with regard so that it makes their dining more gratifying. Sushi Nara will be supplying services for dining such as: Korean culinary art, Nipponese culinary art, and traditional intoxicants. A typical Korean repast normally consists of one chief dish, by and large meat or fish, and a broad scope of bantam side dishes as appetisers or Ban Chan. Kim Chi, a spicy fermented cabbage dish extremely seasoned with garlic and ruddy Piper nigrum, is served at virtually all repasts and is likely the best known Korean Ban Chan. A typical Korean repast normally consists of sushi, sashimi and teriyaki.

Two really popular meat dishes are Gal-Bi, and Bul-Goki which are marinated in a delicious sauce and grilled over an unfastened fire.

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Soups are besides another Korean basic at mealtimes. A popular soup is Man Du Guk, a tasty dumpling fret in a seasoned beef stock.

Another favourite is Bi-Bim-Bab, which normally makes for a hearty repast on its ain, with merely a few appetisers. Bi-Bim-Bab starts with rice in a large bowl, and is topped with miscellaneous veggies and assorted with a spicy bean paste. This dish can be served with scintillas of beef or without.

Sushi is a Nipponese dish consisting of cooked acetose rice which is normally topped with other ingredients, such as fish or other seafood. Sliced natural fish by itself is called sashimi, as distinguishable from sushi

Organizational Structure and Human Resources

Sushi Nara ‘s legal construction is exclusive proprietary. Sushi Nara has 4 full clip employees and 3 portion clip employees. Sushi Nara categorizes employees into four types of labour, Director, Receptionist/Casher, Kitchen employee, and Customer Service. These classs are determined by place instruction and experience demands.

Director has all duty of eating house non merely fiscal jobs, client service, advertisement but besides formula and nutrient quality, but normally executive manager is traveling to be to recognize clients and to look into client ‘s measure at the forepart desk.

Receptionist/Casher has duties about dining assignment, look into measure, and client salutation.

Kitchen employee has duties about cookery, nutrient supply buying, nutrient quality and everything inside the kitchen.

Customer service has duties about client satisfaction during nutrient helping.

Director/Owner 1Organization Structure

Kitchen employee 2

( Chef 1 )

( Assistant chef 1 )

Receptionist/Casher 1

Customer service 3

Human Resource Requirements

Director/Owner

The individual who has cognition of general concern.

Receptionist/Casher

The individual who has an accounting Cognition

The individual who with no contagious diseases

Kitchen Employee

– The individual who has a licence of Korean and Nipponese culinary art

– The individual who has chef experienced at least three old ages

– The individual who has and honest and persevering attitude

– The individual who with no contagious diseases

Customer Service

The individual who with no contagious diseases

The individual who has a client service head

The individual who has honest and persevering attitude

Selling Plan

Industry Mentality

Harmonizing to National Restaurant Association ‘s 2010 Restaurant Industry Forecast, economic downswing moderation, the eating house industry is expected to demo gradual betterment in 2010. Sustainability, wellness and nutrition will be the top tendencies on restaurant bill of fare this twelvemonth. Seventy per centum of consumers say they are more likely to see eating houses that offer fresh produced nutrient, and about three out of four say they are seeking to eat healthier in eating houses now than they did two old ages ago.

Target Market

A shop ‘s success frequently depends on how carefully its mark market has been identified. Our chief marks are Korean clients who live in Dallas and nearby provinces. Dallas is one of the most of import metropoliss to Korean society in US. Harmonizing to The Korea Embassy in Houston, officially 148,000 Korean people live in Texas. There are a batch of Korean sweeping shops in Carrolton, TX and on Harry Hines Blvd in Dallas. Usually, Dallas covers concern supply to Korean retail shop, located in Oklahoma, Mississippi, Louisiana, and Arkansas.

Customer Profile

Primary clients will be:

A Korean and Nipponese household who lives in Dallas and age scope are twenty to seventy.

Korean goods retail merchant who lives in out of Texas such as Ok, AR, and LA.

Secondary clients will be:

American client who likes Korean and Nipponese culinary art.

Competitive Environment

Harmonizing to Yellow Pages, there are merely 13 Korean eating houses and 88 Nipponese eating houses In Dallas country. But, there are a few eating houses that serve Korean and Nipponese dishes at the same clip. So, we focus on Korean and Nipponese eating house at the same clip, for as I do this, our eating house can run into the client ‘s demands, they want to eat Korean dishes and Nipponese dishes in one topographic point. This will let for the creative activity of a great trade of client consciousness and trade name trueness, raising important barriers to entry for possible rivals. Here are our rivals.

Korea House

Gui Korean Nipponese Bistro & A ; Bar

Omi Korean Grill & A ; Bar

Todamgol

Direct Rival

Restaurant Name

Menu

Distance/Address

Monetary value scope

Korea House

hypertext transfer protocol: //www.koreahousedallas.com/

Korean and Nipponese culinary art

Within 8 miles/

2598 Royal Ln. Dallas, TX 75229

Korean dishes $ 12- $ 20

Nipponese dishes $ 20- $ 90

Gui Korean Nipponese Bistro & A ; Bar

hypertext transfer protocol: //www.guirestaurant.com/

Korean and Nipponese culinary art

Within 15 miles/

2719 McKinney Ave

Dallas, TX 75204

$ 10 ~ $ 30

Indirect Competitor

Restaurant Name

Menu

Distance

Monetary value scope

Omi Korean Grill & A ; Bar hypertext transfer protocol: //www.omikoreangrill.com/

Korean culinary art

Within 0.1 miles/ 2625 Old Denton Rd

Carrollton, TX 75011

$ 8 ~ $ 33

Todamgol

Korean culinary art

Within 0.1 miles/

2625 Old Denton Rd. , Ste. 310 Carrollton, TX 75007

$ 8 ~ $ 20

SWOT Analysis

Monetary value scheme

Sushi Nara will be offered at the following prices.A Our Korean culinary art monetary value is a small spot superior so our rival ‘s monetary value, but our Nipponese cuisine monetary value is inferior so our rival ‘s monetary value, for we use good ingredients for client ‘s wellness.

Korean Traditional Meal starts ten dollar to twenty dollar.

Sushi starts 15 dollar to twenty dollar.

Sashimi starts twenty dollar to one hundred dollar.

Korean traditional intoxicants start nine dollar to fifteen dollar.

We offer money back warrant If client who does non satisfied nutrient quality. We will make re-dish or return your money.

We offer 10 dollar gift card when you visit 10 times.

Ad and Promotion Strategy

For the first twelvemonth, Sushi Nara will utilize word of oral cavity advertisement by run intoing with friends and concern associates on a regular footing. Promotion of Sushi Nara will besides make by go toing meetings and networking with the Korean Society of Dallas. Besides we will publicize on three different types of Korean day-to-day intelligence documents, seven different types of Korean hebdomadal intelligence documents, and Korean societal Television web. We will make our ain commercial through Korean societal broadcast medium to pull the telecasting viewing audiences. We are besides seeking to expose our service puting circulars in local food market shops and puting ads in the local newspaper to pull the readers. Once concern gets traveling we will besides be supplying price reduction voucher and particular offers when the client chooses Sushi Nara.

Attending on Korean intelligence paper and Korean societal Television web

Circulars

Discount voucher

Particular offers ( ex. birthday particular )

Market Penetration Strategy

At Sushi Nara our chief mark market is making out to middle to upper income clients, Korean community, and who interested in healthy nutrient about Korean and Nipponese culinary art. Our service is low-cost and convenient to our client. Sushi Nara wants to do certain that we maintain our pricing in the mid to upper scope to pull clients. Keeping our monetary value reasonable will make a higher net income border for the service that we are supplying along with pulling more possible clients.

As the market is continuously altering, we will be adding a new bill of fare to accommodate market altering.

We treat our client like a household.

30 % of our net income will be invested to better our eating house ‘s environment.

We will utilize fresh merchandise

We will concentrate on quality

We will utilize Original Korean/Japanese formula ( No modify )

Facility Plan

Facility Description

The eating house at 2625 Old Denton Rd. # 200 Carrolton, TX 75007 is a 2400 Square foot infinite. It was once a eating house and demands on minor structural alterations. The licences and codifications ‘ issues are all in order. New equipment and dining room trappingss will be purchased and installed by the general contractor.

& lt ; Basic Table Setting & gt ;

conveyor-belt sushi * 1 ( 10 people )

Table and four chairs * 8 ( 32 people )

Table and eight chairs * 2 ( 16 people )

Entire 58 seats available

& lt ; Basic Equipment & gt ;

Used Commercial Stainless Steel 30×27 Equipment Utility Stand

Kitchen contraptions

Serving dishes

Commercial Cooking Equip 36 ” Six Eye Range V36

Oven

Used Refrigerator Cooler

Deep Fryers

Nipponese Cookware

Nipponese Kitchen Utensils

Rice Cookers

Sushi Display Case

Teppanyaki Griddles

Under counter Coolers x 1

Computer and Printer

Used Ice Head Maker w/ Bin and Remote IRC830

Used McCann Coke Product 6 Head Soda Beverage Dispenser w/ Ice Bin

Wine Buckets & A ; Stands x 10

Fiscal Plan

Aims

We are anticipating that gross revenues of over $ 400,000 in first twelvemonth.

We are anticipating that net net income over $ 100,000 in three twelvemonth.

Start-up Summary

Sushi Nara has found the shop location. Sushi Nara ‘s monthly rent cost is about $ 4,000 per month. We are anticipating to put up the store in clip to get down turning back a net income by the terminal of month sixth and be profitable in the one twelvemonth. The topographic point which we selected is already surrounded by Korean shopping centre, so there is a batch of client traffic. So we plan to come up with a sum of $ 90,000 in capital, plus a $ 100,000 guaranteed loan, to get down up the eating house.

.

Table: Start-up fiscal program

Sushi Nara Start-up fiscal program

Requirements

A

Start-up Expenses

A

Legal Form

$ 3,000

Cleaning and Stationery

$ 2,000

Other

$ 1,500

Entire Start-up Expenses

$ 6,500

Start-up Assetss Needed

A

Cash Balance on Get downing Date

$ 88,500

Other Current Assetss

$ 100,000

Entire Current Assets

$ 188,500

Long-run Assetss

$ 0

Entire Assetss

$ 188,500

Entire Requirements

$ 194,500

Funding

A

Investing

A

Investor 1

$ 90,000

Entire Investing

$ 90,000

Current Liabilitiess

A

Histories Collectible

$ 5,000

Current Liabilitiess

$ 5,000

Long-run Liabilitiess

$ 100,000

Entire Liabilitiess

$ 105,000

Loss at Start-up

( $ 6,500 )

Entire Capital

$ 83,500

Entire Capital and Liabilitiess

$ 188,500

Gross saless Strategy

Table: Gross saless Forecast

Unit of measurement Gross saless

2011

2012

2013

Meals

28,080

33,000

38,000

Drinks

13,000

16,000

19,500

Other

310

450

700

Entire Unit Gross saless

41,390

49,450

58,200

Unit of measurement Monetary values

2011

2012

2013

Meals

$ 16.00

$ 16.00

$ 16.00

Drinks

$ 2.00

$ 2.00

$ 2.00

Other

$ 10.00

$ 10.00

$ 10.00

Gross saless

2011

2012

2013

Meals

$ 449,280

$ 528,000

$ 608,000

Drinks

$ 26,000

$ 32,000

$ 39,000

Other

$ 3,100

$ 4,500

$ 7,000

Entire Gross saless

$ 478,380

$ 564,500

$ 654,000

Direct Unit of measurement Costss

2011

2012

2013

Meals

$ 3.00

$ 3.00

$ 3.00

Drinks

$ 0.60

$ 0.60

$ 0.60

Other

$ 1.50

$ 1.50

$ 1.50

Direct Cost of Gross saless

2011

2012

2013

Meals

$ 84,240

$ 99,000

$ 114,000

Drinks

$ 7,800

$ 9,600

$ 11,700

Other

$ 465

$ 675

$ 1,050

Subtotal Direct Cost of Gross saless

$ 92,505

$ 109,275

$ 126.750

Human Resource Financial Plan

Our eating house will be dwelling of seven peoples. As the Human resource fiscal program tabular array shows that each wage are sing rising prices.

Table: Human Resource Financial Pan

Human Resource Financial Plan

2011

2012

2013

Director

60,000

61,000

62,000

Receptionist

$ 42,000

$ 43,000

$ 44,000

Chef

$ 54,000

$ 55,000

$ 56,000

Chef aid

$ 30,000

$ 31,000

$ 32,000

Hall waiter

$ 72,000

$ 75,000

$ 78,000

Other

$ 14,000

$ 15,000

$ 16,000

Entire Peoples

7

7

7

Entire Payroll

$ 272,000

$ 280,000

$ 288,000

Break-even Analysis

Sushi Nara ‘s break-even analysis is based on the norm of the first fiscal twelvemonth gross revenues gross for entire merchandise gross revenues by repast and drink served, entire cost of gross revenues, and all operating disbursals. Our entire merchandise gross revenues are presented as per-unit gross, per-unit cost, and fixed costs. We estimate that this break-even analysis Numberss are non truly the same as fixed cost, but these break-even analysis premises make for a better estimation of existent hazard.

Table: Break-even Analysis

Break-even Analysis ( Monthly )

Sushi Nara

Sushi Nara Units Break-even Point

16,000

Sushi Nara Revenue Break-even Point

$ 16,000

Sushi Nara Break-even point premises ( Average )

Unit of measurement Gross

$ 10.44

Unit Variable Cost

$ 8.34

Estimated Monthly Fixed Cost

$ 29,459

Projected Net income and Loss

As the net income and loss tabular array shows, we expect to go hardly profitable in the 2nd twelvemonth of concern, and to do an acceptable net income in the 3rd twelvemonth.

Table: Pro Forma Profit and Loss

Pro Forma Profit and Loss

A

2011

2012

2013

Gross saless

$ 478,380

$ 564,500

$ 654,000

Direct Cost of Gross saless

$ 92,505

$ 109,275

$ 126.750

Production Payroll

$ 0

$ 0

$ 0

Other

$ 0

$ 0

$ 0

Entire Cost of Gross saless

$ 92,505

$ 109,275

$ 126.750

Gross Margin

$ 385,875

$ 455,225

$ 527,000

Gross Margin %

80.66 %

80.64 %

80.58 %

Expenses

A

A

A

Payroll

$ 272,000

$ 280,000

$ 288,000

Gross saless and Marketing and Other Expenses

$ 15,000

$ 23,000

$ 33,000

Depreciation

$ 1,000

$ 1,050

$ 1,103

Utilities

$ 2,200

$ 2,260

$ 2,323

Payroll Taxs

$ 41,300

$ 52,550

$ 60,500

Other

$ 0

$ 0

$ 0

A

A

A

A

Entire Operating Expenses

$ 331,500

$ 358,860

$ 384,926

Net income Before Interest and Taxes

54,357

$ 96,365

$ 142,074

Interest Expense

$ 10,000

$ 9,500

$ 8,250

Taxs Incurred

$ 0

$ 6,890

$ 18,363

Net Net income

$ 44,357

$ 79,975

$ 115,461

Net Profit/Sales

9.27 %

14.16 %

17.65 %

Projected Cash Flow

The hard currency flow projection shows for three old ages

Table: Pro Forma Cash Flow

Pro Forma Cash Flow

Cash Received

2011A

2012A

2013A

Cash from Operationss:

Cash Gross saless

$ 478,380

$ 564,500

$ 654,000

Cash from Receivables

$ 0

$ 0

$ 0

Subtotal Cash from Operations

$ 478,380

$ 564,500

$ 654,000

Extra Cash Received

A

A

A

Non Operating ( Other ) Income

$ 0

$ 0

$ 0

New Current Borrowing

$ 0

$ 0

$ 0

New Other Liabilities ( interest-free )

$ 0

$ 0

$ 0

New Long-term Liabilitiess

$ 0

$ 0

$ 0

Gross saless of Other Current Assetss

$ 0

$ 0

$ 0

New Investment Received

$ 0

$ 0

$ 0

Subtotal Cash Received

$ 478,380

$ 564,500

$ 654,000

Outgos

A

A

A

Outgos from Operationss:

Cash Spending

$ 17,400

$ 19,800

$ 27,000

Payment of Histories Collectible

$ 360,000

$ 410,000

$ 480,000

Subtotal Spent on Operationss

$ 377,400

$ 429,800

$ 507,000

Extra Cash Spent

A

A

A

Non Operating ( Other ) Expense

$ 3,500

$ 4,700

$ 6,800

Chief Repayment of Current Borrowing

$ 0

$ 0

$ 0

Other Liabilitiess Principal Repayment

$ 0

$ 0

$ 0

Long-run Liabilitiess Principal Repayment

$ 500

$ 10,000

$ 15,000

Purchase Other Current Assetss

$ 0

$ 0

$ 0

Subtotal Cash Spent

$ 381,400

$ 444,500

$ 528,000

Net Cash Flow

$ 96,980

$ 120,000

$ 126,000

Cash Balance

$ 185,480

$ 305,480

$ 431,480

Projected Balance Sheet

The tabular array shows projected balance sheet for three old ages.

Table: Balance Sheet

Pro Forma Balance Sheet

Assetss

Current Assetss

2011

2012

2013

Cash

$ 185,480

$ 305,480

$ 431,480

Other Current Assetss

$ 100,000

$ 100,000

$ 100,000

Entire Current Assets

$ 285,480

$ 405,480

$ 531,480

Long-run Assetss

A

A

A

Long-run Assetss

$ 0

$ 0

$ 0

Accumulated Depreciation

$ 1,000

$ 1,050

$ 1,103

Entire Long-term Assetss

( $ 1,000 )

( $ 1,050 )

( $ 1,103 )

Entire Assetss

$ 284,480

$ 404,430

$ 530,377

Liabilitiess and Capital

A

2011

2012

2013

Histories Collectible

$ 35,000

$ 41,000

$ 53,000

Current Borrowing

$ 0

$ 0

$ 0

Other Current Liabilitiess

$ 0

$ 0

$ 0

Subtotal Current Liabilitiess

$ 35,000

$ 41,000

$ 53,000

Long-run Liabilitiess

100,000

$ 90,000

$ 75,000

Entire Liabilitiess

$ 135,000

$ 131,000

$ 128,000

Paid-in Capital

$ 90,000

$ 90,000

$ 90,000

Retained Net incomes

( $ 15,123 )

( $ 45,000 )

( $ 50,000 )

Net incomes

$ 44,357

$ 79,975

$ 115,461

Entire Capital

$ 119,234

$ 124,975

$ 155,461

Entire Liabilitiess and Capital

$ 284,480

$ 404,430

$ 530,377

Net Worth

$ 119,234

$ 124,975

$ 155,461

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