Chinese And English Managers In Vodafone Management Essay

While the phenomenon of leading is widely considered to be cosmopolitan across civilizations, the manner in which it is operated is normally viewed as culturally specific. Conflicting point of views exist in the leading literature refering the transferability of specific leading manners across civilizations. This cross-cultural survey utilized the full scope of transformational leading model developed by Bass theoretical account of civilization. To measure the leading manner the writer revised graduated tables from the Multifactor Leadership Questionnaire ( MLQ ) by Bass. The analyses provided grounds for conceptual and measurement equality for all three leading manners employed in the study-transactional, transformational, and Laissez-faire leading.


Vodafone is the largest international Mobile operators, which headquarters in Britain and operates 27 subordinates and affiliates in Europe, the Middle East, Africa, America and Asia-pacific part. So far its user histories for 25 % of entire planetary Mobile users. Although Vodafone registered in England, merely approximately 1 % of users from Britain, subordinates of outside contribute 87 % to concern income for group ( ) . Vodafoneaa‚¬a„?s market value achieves 720 billion lbs. Vodafone was registered in 1991 and merely after 10 old ages development it has obtained a really important topographic point in the universe Mobile telecom industry.

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Aims of the research

This survey focuses on comparing English and Chinese directors in the English context on the different leading manners and the sensed competences required by their subsidiaries. My primary aim is to look into the differences of leading manners and research the cultural accounts behind these differences so as to detect nucleus qualities of leading manner, which would be most critical to leading effectivity in Britain.

Literature reappraisal


The construct of civilization is widely used in international direction, organisation behaviour, and human resource development literature to mensurate effects that can know apart between states and cultural or occupational groups ( Hofstede, 1997 ) . Culture constitutes the successful effort to accommodate to the external environment ; it presents a societal group ‘s shared scheme for endurance.

Culture consists of forms, explicit and implicit, of and for behaviour acquired and transmitted by symbols, representing the typical accomplishment of human groups, including their incarnation in artefacts ; The indispensable nucleus of civilization consists of traditional thoughts and particularly their affiliated values ( Hofstede, 1997 ) ; civilization system may, on the one manus be considered as merchandises of action, on the other, as conditioning elements for future action.

Leadership manners

Transactional Leadership

This leading manner focuses on the societal interactions or minutess between leaders and followings ( Yukl, 1994 ) . Transactional leaders conduct their concern by placing the demands of their followings and confering wagess fulfilling these demands for certain appropriate public presentations. Transactional leaders motivate their subsidiaries through detecting their public presentations and responding to mistakes and failures ( Ayman, 1993 ) . They lay their focal point on modus operandi and competency values. Harmonizing to Bass, this leading manner contains three different theoretical constituents ( Bass, 1985 ) :

Contingent reward-the leaders clear up what is expected from followings and what they will have if they meet expected degrees of public presentation.

Active management-by-exceptions-leaders focal point on supervising undertaking executing for any jobs that might originate and rectifying those jobs to keep current public presentation degrees.

Passive management-by-exceptions-leaders tend to respond merely after jobs have become serious to take disciplinary action, and frequently avoid doing any determinations at all.

Transformational Leadership

Rather than believing that they must move in conformity with their followings ‘ outlooks, transformational leaders work to alter or transform their followings ‘ demands and airt their thought ( Bass, 1985 ) . Leaderships create a vision of what the corporate civilization can be and pass on it to their subsidiaries, exciting them to develop their abilities while accepting feedback and suggestions. Leaderships challenge and inspire followings with a sense of intent and exhilaration with what can be accomplished.

Burns defines transformational leading as follows: “ a transformational leader looks for possible motivations in followings, seeks to fulfill higher demands, and engages the full individual of the follower… Leaders develop a relationship of common stimulation and lift that converts followings into leaders. ” Therefore, transformational leading can be viewed as relational and mutual ( Bass, 1985 ) .

Individualistic Leadership

Transactional and transformational leading manners are contrasted with individualistic leading. Individualistic leaders abdicate their duty and avoid doing determinations ( Bass, 1990 ) . Subordinates working under this sort of supervisor fundamentally are left to their ain devices to put to death their occupation duties ( Bass & A ; Seltzer, 1990 ) . Although individualistic leading is observed infrequently, directors still exhibit it in changing sums ( Bass, 1990 ) . Prior research has found that individualistic leading has an inauspicious consequence on work-related results of employees.

Different Cultural Values in Britain and China

In order to happen out the cultural factors underpinning the differences in leading manners between English and Chinese directors, we must take a close expression at the dominant cultural features in both China and Britain.

Confucian political orientation in China

Corporate values

Confucian values provide the primary footing for corporate feature of Chinese society. In a Confucian society, the significance of a individual ‘s life is defined the community he or she belongs to. The person is undistinguished without community. The involvements of the corporate, for example, household, group, organisation, or the whole society, ever precede the involvements of any single ( Hofstede & A ; Bond, 1988 ) . The most of import construct of `Ren ‘ , which is the footing for other Confucian virtuousnesss, has a really strong corporate orientation. The other of import Confucian collective values are harmony and stableness. They provide the footing for the endurance and prosperity of any corporate society ( Triandis, 1995 ) . In Confucianism, harmoniousness is the highest good. Therefore, personal activity should non interrupt harmonious societal relationships or damage the implicit in hierarchal societal construction that supports all type of harmonious societal relationships.

Family Valuess

Confucian political orientation advocators that the household is the paradigm of all societal organisations ; the basic unit of society is non the person but the household. Therefore, the will of the person is subordinated to that of the household group. In add-on, a kid is non an person, but chiefly a member of the household. Children are taught to command their individuality to keep harmoniousness in the household ( Allinson, 1989 ) . The relationship between parents and kids is one of the most emphatic relationships in Confucian doctrine. The parent-child relationship is a kind of mutual relationship in which kids serve their parents with filial piousness and entry, and parents treat their kids with kindness and attention.

Interpersonal Valuess

Outside the household sphere, two basic relationships exist: between the swayer and the ruled, and between friends. The first is a hierarchal relationship in which the ruled is expected to be obedient to the swayer, while the swayer is expected to be sort and lovingness to the ruled, about like the relationship of male parent and boy. This hierarchal relationship besides extends to the superior and low-level, employer and employee, instructor and pupil, etc. Trustworthiness is the most cherished virtuousness in the relationship between friends. In add-on, the rule underscores age as a factor in forming human relationships and puting up societal hierarchy ( Vroom & A ; Jago, 1988 ) ) . Another aureate function is “ in order to set up ourselves, we must assist others to set up themselves ; in order to enlarge ourselves, we must assist others to enlarge themselves. ” Confucianism thinks that societal and economic activities are based on the leftist rules of cooperation, coexistence, and common support, non competition. A individual is non viewed as being independent, but an built-in portion of a larger web of people that survives and succeeds together ( Kuchinke, 1999 ) . Keeping swearing relationships within the societal web is critical.

English Cultural Values

Equality and Independence

Equality which is emphasized in everything from authorities ( everyone has the right to vote ) to societal relationships ( “ Merely name me by my first name ” ) is the footing of English society. Englishmans believe that all people have equal rights, which should be ensured by the province Torahs ( Yum, 1997 ) . What is close to equality is the impression of independency held by English. Englishmen believe that persons must larn to trust on themselves, take attention of themselves, work out their ain jobs, take the duty for their actions, every bit good as “ stand on their ain pess ” .

Competition and Materialism

Competition is encouraged from early childhood on. Learning to be competitory is a critical portion for growing-up in Britain. It is normally accepted that if childs in Britain lose and it does non trouble oneself them, there must be something incorrect with them. English are ranked, classified, and evaluated so that everyone will cognize if they are the best 1s. For most Englishmans, people are judged by their material ownership. Materialism has ever been an built-in portion of life ( Smith & A ; Peterson, 1988 ) . They are eager to hold convenient transit, a big assortment of nutrients at their disposal, apparels for every juncture, and comfy places equipped with many laborsaving devices.

Advancement and Change

For many old ages, Englishmans have ever attached great importance to advancement and alteration. Early Englishmans cleared woods, conquered the wilderness in order to set up their state. Presents, from altering their personalities with the aid of self-help gurus, to altering where they live often ( Bryman, 1992 ) . Englishmans are ever dissatisfied with the position quo. They consider the society as a organic structure of betterment, advancement and alteration ( Hui, 1993 ) . With such belief, English people tend to be optimistic toward alteration, be willing to take hazards, and emphasis on the hereafter instead than the past or the present.


This thesis adopts the cross-cultural and comparative attack to light the differences in leading manners between Chinese and English directors, by utilizing transformational leading manner as a model. I believe the root causes bring forthing these differences between the Chinese and English directors is cultural. This is a really of import ground for me to look into the differences and convergences from a cross-cultural position.

As these two civilizations are so different, a certain sort of leading manner possibly caused by several cultural factors, and at the same clip, one cultural dimension may hold influence on several variables of the leading procedure ( Bass, 1985 ) . Therefore, the writer is seeking to compare leading manners in the facet of civilization. The preferable manners of both Chinese and English directors are hypothesized and a questionnaire study will be conducted to obtain some informations on leading manner penchants. In this manner, the survey will verify the five hypotheses about the differences of leading manners between English and Chinese directors and hopefully can supply some intimations of desirable leading manners perceived by their subsidiaries. To measure the leading manner the writer used revised graduated tables from the Multifactor Leadership Questionnaire by Bass.


Chinese directors are likely to exercise idealised influence on their subsidiaries. They do non foreground employee authorization while English directors tend to follow authorising leading. Individualistic leading manner is non prevailing in the Chinese competition.

Chinese directors tend to be inspirational motivation leaders, stressing the achievement and successes of the squad while English directors tend to concentrate more on single enterprise and public presentation.

Chinese directors are unwilling to digest alteration and follow rational stimulation ; they exhibit management-by-exception behaviours. However, English directors tend to be willing to digest alteration and follow rational stimulation.

There is a difference between Chinese directors and English directors in “ demonstrating consideration ” . Chinese directors tend to exhibit more individualised consideration behaviours than English directors do.

Chinese directors tend to judge subsidiaries ‘ public presentation by their conformance to the group or by GuanYi while English directors tend to honor their subsidiaries contingent on their single public presentation.

Questionnaire Description

To mensurate the leading manner at big transnational companies 27 inquiries from the Multifactor Leadership Questionnaire ( MLQ ) were used. This questionnaire was originally developed by Bass, re-examined, and improved several times afterwards. It assesses the grade to which subordinates feel that their leader exhibits transformational, transactional or individualistic leading ( Avolio & A ; Bass, 1999 ) .

To build this questionnaire, Bass foremost selected executives ‘ statements and literature studies about personal appeal and contingent wages. Then, these statements were separated by trained Judgess into a transactional and a transformational portion. Factor analysis suggested that transformational statements could be assigned to four interconnected constituents: Inspirational Motivation, Idealized Influence, Intellectual Stimulation and Individual Consideration ( Hater & A ; Bass, 1988 ) . Transactional leading consists of three constituents: Contingent Reward, Management-by-Exceptions. Individualistic leading can be better defined as a non-leading manner since the leaders avoid accepting their duties, are absent when needed and defy showing their positions on of import issues. This manner consists of merely one constituent and was added to the MLQ because some leaders show this behaviour.

Refering the clip bound and the problem caused by a long list of questionnaires, writer hereof chose 21 inquiries from MLQ, where each describes certain behaviour. In add-on, the writer designed another 3 inquiries to mensurate authorising behaviours of leaders, therefore doing wholly 24 statements. On every one of those inquiries, the topics have to take between four different response options: non at all ; one time in a piece ; sometimes ; reasonably frequently ; often, if non ever. With these options, the subsidiaries can measure how frequently their leaders show the described behaviour. Therefore, seven different leading manner graduated tables exist in the questionnaire: four transformational, two transactional and laissez-faire.

Consequences Analysis and Hypothesis Testing

The questionnaire consists of 24 points and every point is scored with 0 to 4 points, 0 point for the alternate “ Not at all ” and 4 points for the alternate “ often, if non ever ” . The questionnaire steps eight different graduated tables, seven sing leading manners and one authorising behaviour. The mark for each graduated table can be obtained through summing up all corresponding points and so spliting that mark through the figure of points that compose the graduated table. The mean and standard divergence for each graduated table are calculated for all topics so as to acquire the mean measuring. ( Bass, 1985 ) High tonss on a leading manner graduated table indicate that the judged leader shows this manner, severally the corresponding behaviours, often.

1. Chinese directors do non frequently endorse authorization as English directors do. As respects idealized influence, Chinese directors tend to follow paternalistic manner, merely like a loving male parent while English directors tend to follow magnetic manner with a strong desire to success. Individualistic leading manner is seen as carelessness of duty so neither of them adopts it.

2. Both tend to stress the achievement of the squad and speak optimistically and enthusiastically about the hereafter and what needs to be accomplished. However, the personal communicating reveals that English directors care more about subsidiaries ‘ single enterprise and accomplishment.

3. The Chinese directors are non willing to digest alteration and excite different positions while English directors tend to be willing to digest alteration and excite employees to readdress old jobs. Meanwhile the survey has new findings refering direction by exclusion. Chinese directors tend to actively look for errors in follower public presentation and take disciplinary action when errors occur ; English directors tend to wait to take action merely when something goes incorrect.

4. Under the impact of Confucianism and femininity-oriented civilization, Chinese directors tend to exhibit more individualised consideration behaviours than English directors do.

5. Guanxi can non find Chinese directors ‘ rating on their subsidiaries. Conversely, both of them reward their low-level contingent on their single public presentation. What is different is that Chinese directors care more about day-to-day public presentation while English directors focus on the consequence.

Ethical Issues

The ethical issue that should be addressed is that this survey is concerned with sentiments of the subsidiaries on their directors ‘ behaviours under transformational model. It did non look into whether leading behaviour stemmed from leaders themselves, or arose from the specific context in which the leader-follower relationship takes topographic point ( House at EL, 1997 ) . Without due consideration of these factors, cautiousness must be taken in generalising the consequences of the survey. Therefore, the fact can alter overtime. Anyone that uses the consequence of this survey should be cognizant of the societal and cultural alteration over period of clip. This means that in the hereafter if other research workers conduct this subject once more the consequence may differ from this survey.

Research restriction

Attention will now be focused on the methodological restrictions of the present survey. It is of import that the respondent rate for this study should non excessively low, because if the figure of samples was excessively little, it would non possess plenty data information to carry on factor analysis and other statistical analysis for this survey ( Fiedler, 1995 ) .

In add-on, the research was designed utilizing bing and established measurement instrument ( MLQ ) to measure leading manner. The MLQ was developed in the United States of America. Therefore, the range and primary orientation of this tool is American, and it does non include all the facets of leading that may be of import in other civilizations. Leadership and civilization may perchance hold extremely situational and temporal facets non captured here. The benefits of utilizing bing theoretical models comes at a monetary value that consists in the likely skip of of import local aspects of civilization and leading that were present but non captured by the research.


In this essay, the writer emphasizes the cultural facets underpinning these differences in leading manners. Actually, leading manners are besides determined by many other factors in add-on to cultural values both for the Chinese and English Vodafone directors. Briefly speech production, cultural values are the factors that orient the leading manner. It is the combined force of cultural values and other factors such as sex, age, personality, organisational clime and the specific contexts that eventually decide which manner is to be employed by each single cultural member. Therefore, man-made and all-round perceptual experience is needed in measuring leading manners.

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