Definition Of Cellular And Mobile Phone Marketing Essay

The Cellular telephone ( normally “ nomadic phone ” or “ cell phone ” or “ handphone ” ) is a long-range, portable electronic device used for nomadic communicating. In add-on to the standard voice map of a telephone, current nomadic phones can back up many extra services such as SMS for text messaging, electronic mail, package exchanging for entree to the Internet, and MMS for directing and having exposures and picture. Most current nomadic phones connect to a cellular web of base Stationss ( cell sites ) , which is in bend interconnected to the public switched telephone web ( PSTN ) ( the exclusion is satellite phones. Cellular telephone is besides defined as a type of short-wave parallel or digital telecommunication in which a endorser has a wireless connexion from a nomadic telephone to a comparatively nearby sender. The sender ‘s span of coverage is called a cell. By and large, cellular telephone service is available in urban countries and along major main roads. As the cellular telephone user moves from one cell or country of coverage to another, the telephone is efficaciously passed on to the local cell sender. A cellular telephone is non to be confused with a cordless telephone ( which is merely a phone with a really short radio connexion to a local phone mercantile establishment ) . A newer service similar to cellular is personal communications services ( PCS ) .

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The Global Cellular Mobile Industry:

The planetary nomadic phone industry is based on many different makers and operators. The industry is based on advanced engineering and many of the makers are runing in different industries, where they use their technological accomplishments, distribution web, market cognition and trade name name. Four big makers of nomadic phones are today ruling the planetary nomadic phone industry ; Nokia, Sony Ericson, Samsung and Motorola. In add-on to these companies there are many makers that operate globally and locally.

Telecom Industry in India

The telecom industry is one of the fastest turning industries in India. India has about 200 million telephone lines doing it the 3rd largest web in the universe after China and USA.

With a growing rate of 45 % , Indian telecom industry has the highest growing rate in the universe.

Much of the growing in Asia Pacific Wireless Telecommunication Market is spurred by theA growing in demand in states like India and China.

India ‘s nomadic phone endorser base is turning at a rate of 82.2 % .

China is the biggest market in Asia Pacific with a subscriber base of 48 % of the entire endorsers in Asia Pacific.

Compared to that India ‘s portion in Asia Pacific Mobile phoneA market is 6.4 % . Sing the fact that India and China have about comparableA populations, India ‘s low nomadic incursion offers immense range for growing.

History of Indian Telecommunications

Started in 1851 when the first operational land lines were laid by the authorities near Calcutta ( place of British power ) . Telephone services were introduced in India in 1881. In 1883 telephone services were merged with the postal system. Indian Radio Telegraph Company ( IRT ) was formed in 1923. After independency in 1947, all the foreign telecommunication companies were nationalized to organize the Posts, Telephone and Telegraph ( PTT ) , a monopoly run by the authorities ‘s Ministry of Communications. Telecom sector was considered as a strategic service and the authorities considered it best to convey under province ‘s control.

The first air current of reforms in telecommunications sector began to flux in 1980s when the private sector was allowed in telecommunications equipment fabrication. In 1985, Department of Telecommunications ( DOT ) was established. It was an sole supplier of domestic and longdistance service that would be its ain regulator ( separate from the postal system ) . In 1986, two entirely government-owned companies were created: the Videsh Sanchar Nigam Limited ( VSNL ) for international telecommunications and Mahanagar Telephone Nigam Limited ( MTNL ) for service in metropolitan countries.

In 1990s, telecommunications sector benefited from the general gap up of the economic system. Besides, illustrations of telecom revolution in many other states, which resulted in better quality of service and lower duties, led Indian policy shapers to originate a alteration procedure eventually ensuing in opening up of telecom services sector for the private sector. National Telecom Policy ( NTP ) 1994 was the first effort to give a comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom Regulatory Authority of India ( TRAI ) was created. TRAI was formed to move as a regulator to ease the growing of the telecom sector. New National Telecom Policy was adopted in 1999 and cellular services were besides launched in the same twelvemonth.

Telecommunication sector in India can be divided into two sections: Fixed Service Provider ( FSPs ) , and Cellular Services. Fixed line services consist of basic services, national or domestic long distance and international long distance services. The province operators ( BSNL and MTNL ) , history for about 90 per cent of grosss from basic services. Private sector services are soon available in selective urban countries, and jointly history for less than 5 per cent of subscriptions. However, private services focal point on the business/corporate sector, and offer dependable, high- terminal services, such as chartered lines, ISDN, closed user group and videoconferencing.

Cellular services can be farther divided into two classs: Global System for Mobile Communications ( GSM ) and Code Division Multiple Access ( CDMA ) . The GSM sector is dominated by Airtel, Vodfone-Essar, and Idea Cellular, while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of international and domestic long distance telephone services are the major growing drivers for cellular industry. Cellular operators get significant gross from these services, and counterbalance them for decrease in duties on airtime, which along with lease was the chief beginning of gross. The decrease in duties for airtime, national long distance, international long distance, and French telephone monetary values has driven demand.

The Key participants in the Telecom Market in India

Nokia

Motorola

Samsung

LG

Sony Ericsson

Nokia

In 1865, an applied scientist named Fredrik Idestam established a wood-pulp factory and started fabricating paper in southern Finland near the Bankss of a river. Those were the yearss when there was a strong demand for paper in the industry, the company ‘s gross revenues achieved its high-stakes and Nokia grew faster and faster. The Nokia exported paper to Russia foremost and so to the United Kingdom and France. The Nokia mill employed a reasonably big work force and a little community grew around it. In southern Finland a community called Nokia still exists on the riverside of Emakoski.

Finnish Rubber Works, a maker a Rubber goods, impressed with the hydro-electrcity produced by the Nokia wood-pulp ( from river Emakoski ) , merged up and started selling goods under the trade name name on Nokia. After World War II, it acquired a major portion of the Finnish Cable Works portions. The Finnish Cable Works had grown rapidly due to the increasing demand for power transmittal and telegraph and telephone webs in the World War II. Gradually the ownership of the Rubber Works and the Cable Works companies consolidated. In 1967, all the 3 companies merged-up to organize the Nokia Group. The Electronics Department generated 3 % of the Group ‘s net gross revenues and provided work for 460 people in 1967, when the Nokia Group was formed.

In the beginning of 1970, the telephone exchanges consisted of electro-mechanical parallel switches. Soon Nokia successfully developed the digital switch ( Nokia DX 200 ) thereby replacing the anterior electro mechanical parallel switch. The Nokia DX 200 was embedded with high-ranking computing machine linguistic communication every bit good as Intel microprocessors which in bend allowed computer-controlled telephone exchanges to be on the top and which is till day of the month the footing for Nokia ‘s web substructure.

Introduction of nomadic web began enabling the Nokia production to contrive the Nordic Mobile Telephony ( NMT ) , the universe ‘s really first transnational cellular web in 1981. The NMT was later on introduced in other states. Very shortly Global System for Mobile Communication ( GSM ) , a digital Mobile telephone, was launched and Nokia started the development of GSM phones. Get downing of the 1990 brought about an economic recession in Finland. ( Rumour has it that Nokia was offered to the Swedish telecom company Ericsson during this clip which was refused ) Due to this Nokia increased its sale of GSM phones that was tremendous. This was the chief ground for Nokia to non merely be one of the largest but besides the most of import companies in Finland. As per the beginnings, in August 1997, Nokia supplied GSM systems to 59 operators in 31 states.

Slowly and steadily, Nokia became a big telecasting maker and besides the largest information engineering company in the Nordic states. During the economic recession the Nokia was committed to telecommunications. The 2100 series of the production was so successful that inspite of its end to sell 500,000 units, it wonderfully sold 20 million. Soon, Nokia is the figure 1 production in digital engineerings, it invests 8.5 % of net gross revenues in research and development. Besides has its one-year Nokia Game.

Enter to Global System Communication

Nokia Corporation ( Nokia ) , a Finland based company incorporated in 1967, is the taking maker of nomadic devices and nomadic webs in the universe. Over the old ages, Nokia has evolved from a mush, gum elastic and overseas telegrams fabricating company to a major maker of radio devices and webs. Nokia offers a broad scope of nomadic devices with experiences in music, pilotage, picture, telecasting, imaging, games and concern mobility. It besides provides equipment, solutions and services for web operators, service suppliers and corporations. The company offers its merchandises in 150 states across the universe. It is headquartered in Espoo, Finland and employs approximately 68,500 people.

The company recorded grosss of E41, 121 million during the financial twelvemonth ended December 2006, and an addition of 20.3 % over 2005. The operating net income of the company was E5, 488 million during financial twelvemonth 2006, an addition of 18.3 % over 2005. The net net income was E4, 306 million in financial twelvemonth 2006, an addition of 19.1 % over 2005.

Nokia Corporation manufactures nomadic devices chiefly based on planetary system for nomadic communications, codification division multiple entree ( CDMA ) , and wideband CDMA ( WCDMA ) engineerings. The company operates in three divisions: Multimedia, Enterprise Solutions, and Networks. The Multimedia division focuses on conveying connected nomadic multimedia to consumers in the signifier of advanced nomadic devices, including 3G WCDMA nomadic devices and solutions. The Enterprise Solutions division enables concerns and establishments to widen their usage of mobility from nomadic devices for voice and basic informations to procure nomadic entree, content, and applications. Its solutions include business-optimized nomadic devices for terminal users, a portfolio of Internet portfolio web margin security gateways, and nomadic connectivity offerings. The Networks division provides web substructure, communications, and webs service platforms and professional services to operators and service suppliers. Nokia Corporation is based in Espoo, Finland.

Motorola

MOTOROLA Electronics a entirely owned subordinate of MOTOROLA Electronics wasestablished in January, 2003 after clearance from the Foreign Investment Promotion Board ( FIPB ) . The tendency of crushing industry norms started with the fastest ever-nationwide launch byMOTOROLA in a period of 4 and 5 months with the beginning of operations in May 2003.

MOTOROLA set up a state-of-the art fabrication installation at Greater Noida, near Delhi, in 2004, with an investing of Rs 500 Crores. During the twelvemonth 2001, MOTOROLA besides commenced the place production for its eco-friendly Refrigerators and established its assembly line for its Personal computer Proctors at its Greater Noida fabrication unit.

The Greater Noida fabricating unit line has been designed with the latest engineerings at par with international criterions at Korea and is one of the most Eco-friendly units amongst all MOTOROLA fabrication workss in the universe.

The twelvemonth 2001 witnessed MOTOROLA going the fastest turning company in the consumer electronics, place contraptions and computing machine peripherals industry. The company had till the month of October 2001 achieved a cumulative turnover of Rs 5000 Crores in India since its origin in 2003, doing it the fastest of all time Rs 5000 Crores clocked by any company in the Indian consumer electronics and place contraptions industry. Having achieved this milepost, MOTOROLA achieved another benchmark with the first of all time gross revenues of One Lakh ACs ( Windows and Splits ) in a calendar twelvemonth. MOTOROLA is poised to excel its turnover mark of Rs. 2700 Crores this twelvemonth and clock a turnover of Rs. 3000 Crores.

This twelvemonth, MOTOROLA has emerged as the leader in Colour Televisions, Semi Automatic Washing Machines, Air Conditioners, Frost-Free Refrigerators and Microwaves Ovens. In Colour Televisions holding set the gross revenues mark of one million units of Color Televisions for 2002, MOTOROLA has already achieved the one million grade in the month in front of its mark.

MOTOROLA Electronics India is the fastest turning company in the consumer electronics, place contraptions and computing machine peripherals industry today.

MOTOROLA Electronics is continually supplying superior engineering merchandises & A ; value for money to over 50 lacs families in India.

Samsung

The Samsung Group is the universe ‘s largest pudding stone. It is South Korea ‘s largest chaebol and composed of legion international concerns, all united under the Samsung trade name, including Samsung Electronics, the universe ‘s largest electronics company, Samsung Heavy Industries, one of the universe ‘s largest shipwrights and Samsung Engineering & A ; Construction, a major planetary building company. These three multinationals form the nucleus of Samsung Group and reflect its name – the significance of the Korean word Samsung is “ tristar ” or “ three stars ” .

The Samsung trade name is the best known South Korean trade name in the universe and in 2005, Samsung overtook Nipponese rival Sony as the universe ‘s prima consumer electronics trade name and became portion of the top 20 planetary brands overall. It is besides the leader in many domestic industries, such as the fiscal, chemical, retail and amusement industries. Samsung ‘s strong influence in South Korea is seeable throughout the state, and is sometimes called the ‘Republic of Samsung ‘ .

The 1990s proverb Samsung rise as an international corporation. Not merely did it get a figure of concerns abroad, but besides began taking the manner in certain electronic constituents. Samsung ‘s building subdivision was awarded a contract to construct one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Dubai in United Arab Emirates ( founded by Callum Cuirtis ) , which is the tallest construction of all time constructed. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation. In 1993 and in order to alter the scheme from the copying cost-leader to the function of a discriminator, Lee Kun-hee, Lee Byung-chull ‘s replacement, sold off 10 of Samsung Group ‘s subordinates, downsized the company, and merged other operations to concentrate on three industries: electronics, technology, and chemicals ( Samsung Electronics ) .

Samsung is the universe ‘s largest maker of Televisions and assorted other consumer electronics.

Samsung is the universe ‘s 2nd largest Mobile phone shaper.

Compared to other major Korean companies, Samsung survived the Asiatic fiscal crisis of 1997-98 comparatively unhurt. However, Samsung Motor Co, a $ 5 billion venture was sold to Renault at a important loss. Most significantly, Samsung Electronics ( SEC ) was officially spun-off from the Samsung Group and has since come to rule the group and the world-wide semiconducting material concern, even exceling world-wide leader Intel in investings for the 2005 financial twelvemonth. Samsung ‘s trade name strength has greatly improved in the last few old ages. [ 9 ]

Samsung became the largest manufacturer of memory french friess in the universe in 1992-Samsung, the universe ‘s second-largest chipmaker after Intel, see Worldwide Top 20 Semiconductor Market Share Ranking Year by Year. [ 10 ] . In 1995, it built its first liquid-crystal show screen. Ten old ages subsequently, Samsung grew to be the universe ‘s largest maker of liquid-crystal show panels. Sony, which had non invested in LCDs, contacted Samsung to collaborate. In 2006, S-LCD was established as a joint venture between Samsung and Sony in order to supply a stable supply of LCD panels for both makers. S-LCD is owned by Samsung and Sony 51 % to 49 % severally and operates its mills and installations in Tangjung, South Korea.

In 2008, Samsung became the largest nomadic phone shaper in the United States and 2nd largest Mobile phone shaper in the World.

LG

The LG Group is South Korea ‘s 3rd largest chaebol and is a transnational pudding stone that

green goodss electronics, nomadic phones, and petrochemical merchandises and operates subordinates like LG Electronics, LG Telecom, Zenith Electronics and LG Chem in over 80 countries.LG Group laminitis Koo In Hwoi established Lak Hui Chemical Industrial Corp. in 1947. As the company expanded its plastics concern, it established GoldStar Co. , Ltd. , ( presently LG Electronics Inc. ) in 1958.In 1959, Goldstar produced Korea ‘s first wireless. Many consumer electronics were sold under the trade name name GoldStar, while some other family merchandises ( non available outside South Korea ) were sold under the trade name name of Lucky. The Lucky trade name was celebrated for its hygiene merchandises line such as soaps and Hi-Ti wash detergents, but most associated with its Lucky and Perioe toothpaste.In 1995, it was renamed “ LG ” , the abbreviation of “ Lucky GoldStar ” . More late, the company associates its tagline “ Life ‘s Good ” , with the letters LG.Since 2001, LG has two joint ventures with Royal Philips Electronicss: LG Philips Display and LG.Philips LCD. LG has entered into a joint venture with Nortel Networks and has created LG-Nortel Co. Ltd.LG besides has a joint venture with Hitachi, Hitachi-LG Data Storage, which manufactures optical informations storage merchandises like DVD-ROM thrusts, Cadmium authors, etc. LG acquired American telecasting fabricating company Zenith in 1999.

LG Electronics is the universe ‘s 2nd biggest shaper of Televisions and 3rd biggest marker of LCD TVs and Mobile Phones. With central offices in the LG Twin Towers on Yeouido, Seoul, LG Electronics is the flagship company of LG Group, one of the universe ‘s largest Pudding stone. The company has 75 subordinates worldwide that design and industry telecastings, place contraptions, and telecommunications devices. LG Electronics owns Zenith Electronics and controls 37.9 per centum of LG Display. By 2005, LG was a Top 100 planetary trade name and in 2006, LG recorded a trade name growing of 14 % .Now the universe ‘s largest plasma panel maker, its affiliate, LG Display, is one of the largest makers of liquid crystal shows. Besides in 2006, the company ‘s Mobile phone division, LG Mobile, marketed the LG Chocolate phone, altering the company ‘s image of the shaper of thick 3G phones. It now focuses on the design and selling of phones such as the LG Shine, the LG Glimmer and LG Prada ( KE850 ) . As a consequence, the company was picked as “ The Design Team of the Year ” by the Red Dot Design Award in 2006~2007 and is frequently called the “ New Apple ” in the industry and on-line communities. In 2006, its net income was $ 226 million, on entire grosss of $ 24.7 billion. The company was originally established in 1958 as GoldStar, bring forthing wirelesss, TVs, iceboxs, rinsing machines, and air conditioners. The LG Group was a amalgamation of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived. The current “ Life ‘s Good ” motto is a backronym. Before the corporate name alteration to LG, family merchandises were sold under the trade name name of Lucky, while electronic merchandises were sold under the trade name name of GoldStar. The GoldStar trade name is still perceived as a price reduction brand.In 1995, GoldStar was renamed LG Electronics, and acquired Zenith Electronics of the United States. LG Solar Energy is a subordinate formed in 2007 to let LG Chem to provide polysilicon to LG Electronics for production of solar cells. In 2008, LG took its first honkytonk into the solar-panel fabrication pool, as it announced a preliminary trade to organize a joint venture with Conergy. Under the trade, set to be completed by twelvemonth ‘s terminal, LG would get a 75 per centum interest in Conergy ‘s Frankfurt solar-panel works

i?? Mobile communications

i?? LG Electronics is the universe ‘s 3rd largest French telephone shaper.

i?? Digital contraption

Sony Ericson

Corporate construction

Sony Ericsson Mobile Communications is a planetary supplier of nomadic multimedia devices, including feature-rich phones, accoutrements and Personal computer cards. The merchandises combine powerful engineering with advanced applications for nomadic imagination, music, communications and amusement. The net consequence is that Sony Ericsson is an luring trade name that creates obliging concern chances for nomadic operators and desirable, fun merchandises for terminal users.

Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned every bit by Ericsson and Sony and announced its first joint merchandises in March 2002. Sony Ericsson merchandises have cosmopolitan entreaty and are different in the cardinal countries of imagination, music, design and applications. The company has launched merchandises that make best usage of the major nomadic communications engineerings, such as the 2G and 3G platforms, while heightening its offerings to entry degree markets.

Sony Ericsson undertakes merchandise research, design and development, fabrication, selling, gross revenues, distribution and client services. Global direction is based in London, and R & A ; D is in Sweden, UK, France, Netherlands, India, Japan, China and the US. The direction squad is led by President Hideki Komiyama, a former senior executive of Sony Europe and one of the key participants in the growing of Sony in Europe ; and Executive Vice-President and Head of Gross saless Anders Runevad, the former President Ericsson Brazil.

Industry awards

As new merchandises are introduced to stop user acclamation, bing merchandises continue to have awards and Sony Ericsson is today accepted as a universe leader in design and invention. The globally acclaimed T610 and ulterior coevalss of the company ‘s merchandise portfolio often win awards. The GSM Association voted the V800 as Best 3G Handset for 2004, a fully-featured phone made for Vodafone with the full scope of nomadic amusement characteristics and multi-directional camera, and the K750i received the TIPA Award 2005/2006 for ‘Best Mobile Imaging Device ‘ , chosen by 31 taking European photography/imagining magazines and judged on quality, public presentation and value for money. In February 2007 the GSM Association presented Sony Ericsson with the ‘Best 3GSM Mobile Handset ‘ award for the K800 Cyber-shot phone.

Invention in partnership

Sony Ericsson strives to be a film editing border supplier of applications, hammering partnerships with developers and content suppliers. Strategic understanding with spouses such as Sony BMG is one manner in which the company is conveying the best and latest in amusement content to its users. Sony Ericsson has besides activated a planetary sponsorship trade with the Women ‘s Tennis Association Tour, which was renamed the Sony Ericsson WTA Tour in January 2005. The six-year rubric sponsorship is an unprecedented chance for Sony Ericsson to offer tennis fans new ways to see the game through nomadic engineering, connectivity and content. In the nomadic bet oning market Sony Ericsson took the lead in 2004, being the first to establish Java 3D-enabled French telephones, and is hammering in front to convey 3D bet oning to a wider audience.

OBJECTIVES OF THE STUDY

The Primary Objective was to analyze the perceptual experience & A ; purchasing behaviour of pupils towards assorted nomadic trade names.

The Secondary Aims of this survey were to place:

To cognize about the pupil penchant degree associated with different nomadic phones.

To happen out the pupils satisfaction towards the assorted nomadic phones.

Major characteristics, which a client looks for in a nomadic before doing a purchase.

Factors that influence decision-making in buying a nomadic phone.

To cognize which advertisement media puts more impact on the purchasing determination of pupils.

Factors, which help in increasing the sale of nomadic phones.

Research Methodlogy

Sampling Methodology:

Sample Size -250 respondents

Sample Unit- Students of Graduation and the Post Graduation have been taken as sample unit.

Sampling Area – Ghaziabad.

Sampling Technique – Random Sampling technique

RESEARCH DESIGN: –

aˆ? Visited the pupils across Ghaziabad & A ; gathered information required as per the questionnaire.

aˆ? The research design is probability research design and is descriptive research.

DATA Collection:

aˆ? Primary information has been used by me in the signifier of Questionnaire & A ; Observation, which are the two basic methods of roll uping primary informations, which suffices all research aims.

aˆ? Secondary information beginnings like catalogue of the company, merchandise scope book of the company & A ; assorted cyberspace sites such as motorola.com & A ; google.com have been used.

Datas Analysis

and

Interpretation

.Q-1 Sex ratio of the respondents

Table Number – 1

Particulars

Number

% Age

Male

139

55.6

Female

111

44.4

Interpretation:

The graphical representation of the tabular array shows that out of the 250 Respondents, 139 were male and 111 were female.

Q.2- business of the Respondents ‘ Family

Table Number – 2

Particulars

Number

% Age

Service

109

43.6

Professional

34

13.6

Business

76

30.4

Others

31

12.4

Entire

250

100

Interpretation

The graphical representation of the tabular array shows that out of the 250 respondents, 109 respondents belong to the service household, 76 were from concern, 34 were from the professional and 31 were from the others household.

Q- 3 Income degree of the respondents household

Table Number- 3

Particulars

Number

% Age

Less than 15,000

101

40.4

15,001-25,000

61

24.4

25,001-35,000

52

20.8

35001 & A ; above

36

14.4

Entire

250

100

Interpretation

The graphical representation of the tabular array shows that out of the 250 respondents, 101 respondents were from the household whose income is less than 15,000, 61 respondents were from the household whose income is between the 15,001 – 25,000, 52 respondents were from the household whose income is between 25,001- 35,000 and rest were from the household whose income is above 35,001.

Q-4. Educational Backgroud of the Respondent ‘s parents

Table Number- 4

Particulars

Number

% Age

High school

34

13.6

Intermediate

23

9.2

Alumnus

89

35.6

Post alumnus

98

39.6

Other

6

2.4

Entire

250

100

Interpretation:

The graphical representation shows that out of the 250 respondents, 98 respondent ‘s parents are post alumnus, 89 respondent ‘s parents are alumnus, 34 respondent ‘s parents are high school, 23 are intermediate and remainder have others educational background.

Q-5 – Which mobile phone you are utilizing?

Table No. 5

S.NO

Name of the Mobile Telephones

Number of the Respondents

Percentage of Respondents

1

Nokia

155

62

2

Samsung

6

2.4

3

Sony Ericson

34

13.6

4

LG

22

8.8

5

Motorola

22

8.8

6

Others

11

4.4

Entire

250

100.0

Interpretation

Out of the 250 respondents, 155 are utilizing the Nokia phones, 34 are utilizing the Sony Ericson, 6 are utilizing the Sumsung, 22 are utilizing the LG, 22 are utilizing the Motorola and 11 are utilizing the Others.

Q.6 – How long you are utilizing the nomadic phones?

Table No.- 6

S.NO

Time Period of utilizing the nomadic phones

Number of the Respondents

Percentage of Respondents

1

Less than 1 twelvemonth

48

19.2

2

1-2 old ages

75

30

3

2-4 old ages

56

22.4

4

Above 4 old ages

71

28.4

Entire

250

100.0

Interpretation

Out of the 250 respondents 48 are utilizing for less than twelvemonth, 75 are utilizing for 1-2years, 56 are utilizing for 2-4 old ages, 71 are utilizing for above 4 old ages.

Q.7- How frequently do you alter your Mobile phone?

Table No.- 7

S.NO

Frequency of altering the nomadic phones

Number of the Respondents

Percentage of Respondents

1

Less than 1 twelvemonth

59

23.6

2

1-2 old ages

88

35.2

3

2-4 old ages

43

17.4

4

Above 4 old ages

60

24

Entire

250

100.0

Interpretation

Out of the 250 respondents 59 are utilizing for less than twelvemonth, 88 are utilizing for 1-2years, 48 are utilizing for 2-4 old ages, 60 are utilizing for above 4 old ages.

Q.8 What will you be willing to pay for a nomadic phone by respondents.

Table Number- 8

Particulars

Number

% Age

Less than 10,000

142

56.8

10,000 to 20,000

86

34.4

20,001 to 40,000

15

6

Any sum

7

2.8

Entire

250

100

Interpretation:

The graphical representation shows that out of the 250 respondents, 142 respondents were willing to pass less than 10,000, 86 were willing to pass between 10,001 to 20,000, 15 were willing to pay betweem 20,001 to 40,000 and rest were ready to pay any sum.

Q-9. See the Television advertizement you like most -what trade name is it advancing by respondents.

Table Number- 9

Particulars

Number

% Age

Nokia

122

48.8

Samsung

43

17.2

Sony Ericson

42

16.8

LG

11

4.4

Motorola

24

9.6

Iphone

2

.8

Blackberry

4

1.6

Other

2

.8

Entire

250

100

Interpretation:

Out of the 250 respondents, 122 like the Nokia advertizement most, 43 like the samsung, 42 like the Sony Ericson, 24 like the Motorola, 11 like the LG and rest like others.

Chi- square analysis on the relationship between gender and clip period of use the nomadic phone.

Gender

LESS THEN 1 Year

1-2 Year

2-4 Year

ABOVE 4 Year

Entire

Male

23

38

32

45

138

Female

25

36

25

26

112

Sum

48

74

57

71

250

Ho ; there is no important relationship between the gender and clip period of utilizing the nomadic phone.

H1 ; there is a important relationship between the gender and clip period of utilizing the nomadic phone.

Oxygen

Tocopherol

( O-E ) 2

( O-E ) 2/E

23

26.5

12.25

.462

25

40.8

7.84

.192

38

31.4

.36

.011

36

39.2

33.64

.858

32

21.5

12.25

.570

25

33.2

7.84

.236

45

25.5

.25

.009

26

31.9

34.81

1.091

Tocopherol

3.429

X2 = I? ( O-E ) 2 / E = 3.429

Number of grade of freedom:

ndf = ( row-1 ) ( column -1 )

= ( 2-1 ) ( 4-1 )

= 3

Table value of x2 at 1 % degree of important = 7.78

Decision

Therefore calculated X is less than the tabulated X. X calculated =3.429 & lt ; X square=7.78. So we will accept void hypothesis that is there is no difference significance relationship between gender and clip period of alteration the nomadic phones.

CHI-SQUARE ANALYSIS ON THE RELATIONSHIP BETWEEN

INCOME AND SPENDING ON MOBILE PHONES

Income/ Spending Amount

Less than 10,000

10,000- 20,000

20,000- 40,000

40,000 & A ; above

Entire

Less than 15,000

66

27

4

4

101

15,000 – 25,000

35

23

3

61

25,000- 35,000

29

20

1

2

52

35,000 & A ; above

10

18

7

1

36

Entire

140

88

15

7

250

Ho ; There is no important relationship between the income and disbursement on the nomadic phones.

Ha ; There is a important relationship between the income and disbursement on the nomadic phones.

Oxygen

Tocopherol

( O-E ) 2

( O-E ) 2/E

66

56.66

89.11

1.57

35

34.16

.70

.02

29

29.12

.01

.00

10

20.16

103.2

5.11

27

35.55

73.10

2.05

23

21.47

2.34

.11

20

18.30

2.89

.16

18

12.67

28.40

2.24

4

6.06

4.24

.70

3

3.66

.435

.12

1

3.12

4.49

1-44

7

2.16

23.42

10.84

4

2.82

1.39

.50

1.70

2.89

1.7

2

1.45

.30

.21

1

1

0

0

Tocopherol

26.77

X2 = I? ( O-E ) 2 / E = 26.77

Number of grade of freedom:

ndf = ( row-1 ) ( column -1 )

= ( 4-1 ) ( 4-1 )

= 9

Table value of x2 at 1 % degree of important = 14.7

Decision:

HO is rejected since the deliberate value of x2 ( 26.77 ) more than the table value of x2 ( 12.59 ) hence there is a important relationship between income and disbursement on nomadic phones.

CHI-SQUARE ANALYSIS ON THE RELATIONSHIP BETWEEN

Gender AND Frequency of altering the MOBILE PHONES

Gender

LESS THEN 1 Year

1-2 Year

2-4 Year

ABOVE 4 Year

Entire

Male

38

45

23

33

139

Female

21

43

20

27

111

Sum

59

88

43

60

250

Ho ; There is no important relationship between the income and frequence of altering the nomadic phones.

Ha ; There is a important relationship between the income and frequence of altering the nomadic phones.

Oxygen

Tocopherol

( O-E ) 2

( O-E ) 2/E

38

32.80

27.04

.82

45

48.92

15.36

.31

23

23.90

1

.04

33

33.36

.13

.00

21

26.20

27.04

1.03

43

39.07

15.44

.40

20

19.09

.82

,04

27

26.64

.13

.00

Tocopherol

2.64

X2 = I? ( O-E ) 2 / E = 2.64

Number of grade of freedom:

ndf = ( row-1 ) ( column -1 )

= ( 2-1 ) ( 4-1 )

= 3

Table value of x2 at 1 % degree of important = 7.78

Decision:

HO is accepted since the deliberate value of x2 ( 2.64 ) less than the table value of x2 ( 7.78 ) hence there is no important relationship between gender and frequence of altering the nomadic phones.

Findingss

Nokia is the most favourite trade name of the college pupil.

35 % pupil change their nomadic phones within 1to2 old ages

30 % pupils are utilizing the nomadic phones since last 1 to 2 old ages.

51 % pupils are ready to pay for a nomadic phone less than 10,000 and they spend harmonizing to their household income.

49 % pupils like the Nokia advertizement most.

Largely pupils use the nomadic phones for speaking, SMS and for utilizing the GPRS map.

Largely pupils have handsfree, bloothooth and memory card.

About all pupils are cognizant about the GPRS, Blootooth and MMS service but least pupils are cognizant about the 3G map.

Most favorite trade name among the college pupils is Nokia and the least favourite trade name is LG.

Appearance, Price, Brand Image and advertizement are the of import factors for the pupils while buying nomadic phones.

Largely pupils prefer slender, medium in weight and big in size French telephone

Largely pupils see advertizement on telecasting

Story, interpreter and the music are the of import factor in advertizement

Largely pupils have the hanging and service job with the Nokia.

Recommendations

Nokia should supply better service and seek to work out the hanging job

Cellular companies should increase the consciousness about the 3G service.

Companies should offer more scope of Rs. 10,000 or less than 10,000.

LG and Samsung should seek to spread out its market portion and besides should seek to increase the consciousness through the telecasting advertizement.

All companies should increase their distribution channel.

The companies should go on to work on the Strategy of T.Q.M ( Total Quality Management )

Consumers do non acquire satisfied with the promotional policies of the companies. New techniques of publicity is required to make consciousness about the full scope of companies merchandises.

Restrictions

A little sample size of 250 pupils is taken, so we can non pull illations about the population from this sample size.

Time period is short and resource restraints.

The range of the undertaking is limited to the metropolis of Ghaziabad. So, we can non state that the same response will be throughout India.

This survey is based on the prevalent pupil ‘s satisfaction. But the pupil ‘s satisfaction may alter harmonizing to clip, manner, engineering, development, etc.

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