One of the chief aims of the state ‘s cultural, moral growing of society.A The current attack in moral reform society, the respondent put the whole community together and with the decreased efficiency of tools used.A In this article we have tried to show it in a different attack to cultural alterations, including: moralss reform, the function of codifications of ethical behavior of professional excellence in the community to measure.
One of the major cultural ends of the Islamic Republic, advance ethical society and travel it to the Islamic ethics.A The purpose of the cultural governments of the state ‘s first attempt was about utilizing assorted tools and techniques are followed.A But that seems to hold small success has followed.
Today, the state ‘s cultural technology in the development of cultural developments planned, following the realisation of moralss among the people of society.A But the most of import reform needed in today ‘s society, past attacks and methods is new.A This paper describes the current position of moral reform in society, and other complementary attack ‘s raised.
1 – The current attack to moral reform society
to alter society from assorted angles and attacks that can be looked at.A One common attack is that society wants to alter the end together and give together. For illustration, contending dependence, plans and movies are ever made their audience or their full young person and their parents or entire nuts ; that both populations are really big and hard to be changed.A If the reappraisal of cultural and societal plans we have, we will see many of which have such features and attack.
Mentioned attack to societal alterations in selling, ( marketing societal alterations, the application of marketing engineerings formed the commercial sector, to work out societal jobs in which the chief issue is to alter behaviour ) .A Not dividing mark selling ( Undifferentiated mark selling ) call.A In this type of societal selling plans, aims are considered highly high flyable ; these aims typically requires really big population to find a declaration than non, such as: all kids under five old ages or: All grownups who smoke and… A As is the mark population.A In such schemes, they target a mass audience than the homogenous and strategic consider seting the same for all of their contacts are developed ( Andreessen, 1384, 212 ) .But the experience of directors plans for societal alteration, has been proven that given the mark population as a whole unit and utilize the same tools and schemes for all persons, does non hold important efficiency and effectiveness.A ( Andreessen, 1384, 213 )
This position in our state for cultural reform has been really common since the development of moralss in the intended population has non achieved much success. Hence in this article we try to supply the different positions on the societal alterations and particularly, moral reform of society wage.
2 – Another attack to moralss reform
Before the undertaking attack, to remember some preliminaries Let ‘s examine, so attack, we will depict.
2-1.A Organizational Culture
Organizations can be considered as a societal group that the people, and bit by bit over clip due to relentless interactions, proprietor of values, attitudes, behaviours and instructions are similar.A The significance is so outstanding in direction scientific discipline, organisational civilization and the serious subjects is emphasized.A ( Daft, 1381, 393, and Gray, 1372, 31 to 33, and Cheyenne, 1383, 36 ) .
Organizational civilization is: a set of values, beliefs, understanding and perceptual experience and methods of thought, or believing that the organisation ‘s members and their commonalties are the same issue as a true phenomenon Junior members ( with other staff to AlgvgyryA If inexplicit and during work ) are trained and showed elusive and unwritten sector organisation ( Daft, 1381, 394 ) .A For any organisation of their ain civilization gets created.A Even as companies that had merchandises or services and ends the same supply and market supply are similar, so clear due to their civilization, differ ( Gray, 1372, 202 ) .
2-2.A Tools, organisational civilization alteration
Organizational civilization, something life and alive.A Organizational civilization can be changed.A And like the conditions is non out of our control and off and we merely necessitate to larn the ways of accommodation ( Gray, 1372, 204 and 205 ) .
Senior directors of organisations that play a cardinal function in altering the organisational civilization have a assortment of tools provided with this alteration is applied.A These tools by and large are divided into two complementary classs: First: systems and formal constructions, II: Value-based leading ( Daft, 1381, 410-416 ) .
Four types of instruments are used in the first group, the first construction: directors can make liability or the observation of moral values are assigned to specific places. Second, the method of revelation of facts ; Committee offers ways to protect workers and members of the organisation in order to expose fraud.A Third, the religious personal businesss: 90 per centum of companies listed in Fortune magazine list, particular regulations for ethical rules have been considered.A These ordinances include: values or behaviours that are expected, are acceptable or unacceptable.A In this directive, pronunciamento or paperss, to uncover the type expected if the organisation has a staff of people and the ethical facets of employee behaviour is specified.A This issue in the model of behavioural codifications in the following subdivision we will document.A Fourth, educational plans: Many companies in the field that paperss have been developed ethical motives, have now come to seek directors ( and staff ) to develop during the determination devising, to detect the rules ( Daft, 1381, 413-416 ) .
The 2nd class of tools, viz. : leading based on values, value system mark organisation, issued a written directive and giving orders, no consequence on the value system will be organized.A Primarily based on values led to the outgrowth of leading, organisational values are strengthened and confirmed.A Object of value-based leading, is the relationship between leader and followings based on shared values and the values placed institutionalized.A These values were confirmed leader of the organisation, with attachment to them in his address and workss, strengthen their will among employees ( Daft, 1381, 411 ) .
After the preliminaries about organisational civilization and alteration the instruments, different attack to explicate alterations in cultural and moral reform, we paid peculiar.
2-3.A Different attack in cultural reform
As was said: the attacks dominant purpose community cultural alteration, as a group of people is therefore seen to alter their behaviour, the tools are used with general acquisition. Changes in societal selling versus mark selling are non separate, that does non hold much consequence, partitioned approach the market, there are ( Andreessen, 1384, 213 ) .Partitioned into believing the market, ie bomber populations target sets, so societal selling with some ( or all ) of these wards has a different attitude and different schemes for altering their behaviour is used ( Andreessen, 1384, 213 ) .
Partitioned on the footing of market positions, and sing the world of organisational civilization and alteration the instruments, different attack to accomplishing development aim of cultural morality in society we present: In this attack, community organisations are formed Dhndhash divider ; ministries, establishments, companies, universities, schools and… , so in each of these organisations, utilizing direction tools and organisational moralss and professional staff members, as portion of organisational civilization, to the desired gesture is given.A In other words, instead than big mass, i.e. the motion of population is given, it is broken into smaller multitudes, so each of these offenses are given little gesture.
In the following rows we present a definition of professional moralss.
2-4.A What is professional moralss?
Meaning of professional moralss, moral duty from the position of the single job.A As a doctor has an ethical duty to the existent person.A He arose from the moral duties that the occupation has a shower, so that if another occupation Mypzyrft, would hold changed his ethical responsibilities.A Each occupation demands a professional, creates particular ethical responsibilities.A The construct of moralss in footings of occupations dependent on the diverseness of occupations, we need particular moralss: medical moralss, moralss instructors, directors of moralss, moralss supervisors, moralss, attorneies, Judgess, moralss, morality warriors, moralss bookmans, journalists moralss, concern moralss and..A .A ( Faramarz Qramlky, 1385, 102 ) .
But how can the moralss of professional organisations, current and Sari said.A One really common tools for this, codifications of behaviour.
3.A Behavioral codifications, organisational tools professional moralss excellence
One of the organisational tools for the realisation of professional moralss, which now in many states is common, as a method of altering the organisational civilization were told the name of religious personal businesss, developing, preparation, exercising and proctor conformity of codifications and criterions of behaviorA is.A First, behavioural codifications, and we express its features, so, this sample will supply the codifications.
3-1.A Behavioral codifications and their belongingss
Directors who have been ethical concerns, their attempts merely produced a list of Dos and behavioural Nbaydhay have.A This should vouch regard and carry valuable Fzyltamyz behaviour of proprietors and professional practicians, it is business.A This should be, and shall communications behavior pattern persons endeavors ( organisations ) with each other and with clients, clients and other stakeholders ( in different state of affairss ) will draw.A List of demands and ethical duties and carry instance, you need to be developed, frequently behavioural codifications and ordinances are called moral.A ( Faramarz Qramlky, 1385, 148 )
Behavioral codifications frequently formal look of organisational values, moralss and societal issues are given.A Criterion cogency codifications of professional behaviour in different state of affairss, express, and specify it in a professional moralss misdemeanor or misdemeanors have taken topographic point or non? A And what penalty, if done should be applied? ( Http: //en.wikipedia.org/wiki/Ethical_code ) This of import feature of behavioural codifications that express merely general moral rules and non plenty in any occupation precisely right and incorrect behaviours are identified, so that diagnosisA immoral behaviour would interrupt left small ambiguity.
3-1 – 1.A Behavioral codifications University of California
Conference University of California, including two basic ethical rules and behaviours ( or the behavioural codification ) based on the aforesaid rules, is. List of College duties, ethical motives and behavior species are divided into several classs:
A ) professors, instruction, and pupils
B ) University
C ) research
D ) et Al.
To detect briefly, merely behavioural rules and codifications associating to both the first paragraph, for understanding the head reader, are quoted:
A ) professors, instruction, and pupils
Ethical motives: “ Professors as instructors, prowling freely to promote acquisition in pupils. Them before their pupils, the highest scholarly criterions in their field have been achieved. Professors to pupils as person to esteem rational footings of guidance and consultative roleA stay loyal. Professors spend all their attempts foster honest academic behavior ( the pupils ) and they are seeking to measure their suitableness as a dependable pupil to reflect the existent brand. Teachers spend all their attempts foster honest academic behavior ( the pupils ) and they are seeking to measure their suitableness as a dependable pupil to reflect the true will.A Nature of their privateness for the relationship between professors and pupils has regard. TheyA any exploitatory relationship, torment or prejudiced behaviour are avoided with the pupils. Their important part to any scientific or research by pupils and admitted pupils, supplying support for academic freedom. “
Behavioral codifications ( unacceptable behaviour ) :
1.A In short educational duties do include:
A ) deficiency of a important volume of associated stuff, relevant to the class,
B ) important, and therefore unreasonably short to carry on categories in jurisprudence school, detecting or keeping office hours at the usual clip trial,
C ) evaluate pupil work based on standards that straight reflect the public presentation of pupils non traveling to do.
2.A Discrimination and torment of pupils because of political association, or grounds such as race, faith, gender, ethnicity, nationality, lineage or descent, and restrictions of holding academic country of jurisprudence or ordinance or because of age or for any ground or personal SlyqhayA .
3.A Use their place or power to act upon the Department in measuring and supplying arbitration refering a pupil or pupil to do harassment Slyqhay or personal grounds.
4.A Faculty members from come ining a romantic or sexual relationship with a pupil, in which members present or likely in future to hold any duty toward this pupil academic ( learning duties, or Help Arzyabyknndh ) have.
B ) University
Ethical motives: “ As a member of Academic establishments, instructors, above all, following the instructor ‘s function and effectivity are achieved. Professor ‘s ordinances provided that the University Academic freedom does non detect them are limited, but the rights to reexamine and revise the ordinances are to reserve. Professors to their greater duties at the University note, occupation out of college with this duty are planning. “
Behavioral codifications ( unacceptable behaviour ) :
1.A Intentional film editing activities that support or let the University are conducted.
2.A Unauthorized usage of university resources and installations in important size for private intents, commercial, political or spiritual.
3.A Compulsory detainment, menaces of physical injury or torment of another individual from the University, the University of public presentation activities, he puts a negative consequence.
4.A Serious misdemeanor of University policies regulating the professional behaviour of module, including: policies associating to research, professional activities outside the university, contrary to the duties ( within and outside the university ) and Abuse in the workplace.
3-1 – 2.A Behavioral codifications Engineers
The National Society of Engineers, the papers codification of behavior for applied scientists has defined.A Engineers direct and critical impact on quality of life are all people.A So applied scientists offer services that require honestness, neutrality, equity, justness and esteem the highest criterions of professional moralss is.A Including the ethical rules contained in this papers is:
1.A Security, wellness and public assistance of the people must be the most of import issue for applied scientists.
2.A Provide services that should be in their specialised Fieldss.
3.A Issues for their clients to show their honest and aim.
4.A Engineer for each employer or client, should as loyal and trusty person to move.
5.A Avoid the misrepresentation.
6.A Behaviors and their interactions in the way of decent, responsible, ethical and legal progress to esteem, award and professional usefulness addition.
Some of the behavioural codifications that are written based on these rules, including:
1.A If the applied scientist realized hazard conditions for life or belongings is his client, he must give notice ( associating to Article 1 )
2.A Engineer shall subscribe the papers or functions in which he has small expertness or they are non prepared under his supervising ( related to Article 2 ) .
3.A Engineer when the undertaking paperss to subscribe a quality that every subdivision of the undertaking applied scientist is confirmed by the relevant specializer countries ( related to Article 2 ) .
4.A Engineer proficient points required certification and information based on the exact linguistic communication should be simple and Tell clients Ghyrfny ( associating to Article 3 ) .
5.A Engineering in a private company and at the same time works as a adviser or employee in authorities or quasi-governmental entity is active, non in determinations related to their undertakings by private companies for the authorities bureau is making, does engagement ( related to Article 4A . )
6.A Shall non engineer the quality of their work to falsify or should non let the quality of his work co-workers or to portray the bad.A They should non be your duty in a undertaking that has already been done, more or less than the existent sum to portray.A Even the advertisement booklets of their abilities and non their co-workers and the low and high deformation to portray ( related to Article 5 )
7.A Shall non engineer the undertaking to obtain farther publicity and professional repute and expertness with other applied scientists questioned the unethical methods to win and if you believed their professional moralss patterns contrary visited, to inform the appropriate legal governments ( associating to principleA 6 ) .
3-2.A Effect on the behavioural codifications of moralss of professional staff
In 1994 U.S. national study on professional moralss among employees and directors from many different industries, by the Center for Ethical resources ( Resource Ethics Center ) was performed.A In this survey, respondents attitudes towards ethical issues and their company ‘s moralss plan, were assessed.A Respondents were divided into two classs: custodies in their company moralss plans, there was non the behavioural codifications were non moralss, non ethics office, and other custodies: their companies had a comprehensive moralss plans, i.e. , behavioural codifications, moralss preparation and moralss office, had.A ( Www.ethics.org )
Based on consequences obtained with this survey, the two groups, there were dramatic differences.A Professional behaviours employees of companies that had implemented moralss plans, compared to the first batch was really behaviouristic
4.A Share of professional moralss reform in the moralss community excellence
Large populations of the state, a member of a authorities bureau or private company, university or school are.A In Iran, if we merely take into history employees, statistics show that the state ‘s working population are about 20 million people.A If utilizing bing organisational tools, professional moralss among employees is the current population, this means that around one tierce of the population has moved being behaviour.
On the other manus, when positive professional behaviours in people become accustomed to the queen and go portion of the external environment and household behaviours are besides taken.A Therefore, behavioural coding non merely better the professional moralss, but moral excellence led people in other Fieldss are.A In add-on, employees should hold the consequence of bettering ethical and moral behaviour is the household added that this population consequence on round adds behavioural codifications.
Therefore concluded that the behavioural codifications and implementing them right among employees of assorted organisations and companies can widely impact the ethical motives of society and impact a important part of the population towards the pull of moral excellence.
Opinion author current attack was holistic attack to societal alterations that all of society together and aim together, so the consequence was non significant.A In another attack could be to aim community organisations have different divider, in any organisation, utilizing the preparation, preparation, exercising and behavioural monitoring codification conformity, the degree of professional moralss among the assorted businesss increased. Observation of professional moralss by employees, intending toward moral excellence in a important part of society.
Therefore, harmonizing to the organisational tools going available on assorted organisations and bing directors available today, the realisation of professional moralss in our state, the end is rather accomplishable, hence today and with the same installations, development of professional moralss usingA codifications of behavior began.A For this ground, importance and position of codifications of ethical behavior and cultural reform in society and besides sing the feasibleness and handiness, the behavioural codifications can be the first measure considered the state ‘s cultural technology.