liberal arts college situated in Georgetown north of Austin

Introduction

The southwesterly university is a broad humanistic disciplines college situated in Georgetown North of Austin in the United States of America ; the university is known for its beauty that includes the San Gabriel River and countries that are reserved for environmental research, the university is specially known for its beauty and its public presentation in the extracurricular activities, the university is executing really good in the football game these yearss and are pulling a really big crowd for their football lucifers.

The lone job that the university is enduring from is that the place bowl of the university is non big plenty to suit so many people ‘s at one clip and furthermore as the bowl was built much earlier i.e. in the 1950 ‘s therefore the bowl lacks in many sorts of installations and services that includes some of the basic services, and the luxury services like premium category seating ‘s and other services.

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Therefore the chief undertaking before the president of the university Dr. Joel wisner is to look out for a solution to increase the seating capacity of the bowl and besides to include premium services in the bowl.

At the present clip the bowl can merely keep around 54,000 peoples in the bowl, which would be non plenty for the south western university as many witnesss and fans are expected to come and see the lucifers, therefore the president seeks the aid of the frailty president of development leslie Gardner, leslie Gardner had proposed certain solutions on the footing of the analysis made on the clip, cost, and the national image factor.

Now to work out this job the president of the university has three options every bit far as the analysis goes. These options are:

  1. Using the bing bowl to 75,000 seats: the really first option that clicked in the head of the frailty president is to spread out the bing bowl to a capacity of 75,000 more seats, and besides to include some excess premium siting agreements in the bowl.
  2. Built a trade name new bowl three stat mis off from the campus: the following solution that the frailty president of the university came up with is to do a new bowl at a distance of three stat mis from the college land on a land worth three million dollar donated to the college by a squad supporter.
  3. Signing a contract with the Dallass cowboys football squad: the 3rd solution that the frailty president of the university came up with is instead a solution worth giving a expression to, the frailty president proposed to subscribe a 10 twelvemonth contract with the Dallass cowboys football squad to lease their bowl for the college games bing $ 200,000 per game, the bowl was at a distance of about 28 stat mis from the college campus.

Each one of the options was attractive instead confounding because each of the options has their ain advantages and disadvantages, the advantages and disadvantages were on the footing of clip, cost, national image and many other factors that the university ca n’t overlook.

The president of the university Dr. Joel wisner had to do a determination therefore he asked the frailty president of development Leslie Gardner to inquire the interest holders, the pupils and the module of the university by carry oning a study among them and to allow them make up one’s mind the best option among the three options that were provided by Leslie.

The advantages and disadvantages related to the solution proposed

Each of the solution that was proposed had a really strong advantage and disadvantage, the advantages and disadvantages are:

Expanding the bing bowl

Advantage

There are many advantages related to the enlargement of the bing bowl the first and first advantage will be that the bowl will be owned by the university and will be located inside the university campus and the pupils of the university will non hold to travel elsewhere for practising and for playing.

The 2nd advantage is that the pupils and the module do n’t hold to trouble oneself much about the traveling cost and other costs if they had a bowl at the university itself, they could easy watch every lucifer of their squad at their place land.

Disadvantages

Apart so many advantages there are several disadvantages with the solution that can non be overlooked. One of the major disadvantages about the first solution is that there is a immense hazard in spread outing the bowl as the work has to be completed in the nine month off period because if the enlargement work could non acquire completed in the clip being could turn out to be really black for the squad as they will be left with no place bowl, this factor is a really of import factor as the spread in drama agendas meant the reneging on contract day of the months with the human dynamo squads that were signed 3 to 4 old ages earlier. Contract misdemeanors purely mean that the football squad has to endure rigorous actions from NCAA and therefore affects the position and other extracurricular facets of the university.

The 3rd factor can be thought both as a positive factor or as a negative factor, depends on the position of the individual who is analysing the state of affairs, as the enlargement of the current installations will be some $ 12 million to the university for transporting out the redevelopment and other plants like put ining the luxury installations and the premium suits, and about $ 1million per twelvemonth as a fixed cost, the university would besides hold to manage a variable cost of approximately $ 1 per attendant, that would come as an extra cost load on the university. & A ; Acirc ;

Constructing a new bowl

The building of a new bowl on a site that is 3 stat mis off from the university besides had certain advantages and disadvantages.

Advantages

Constructing a trade name new bowl means constructing a national image in the field of athletics. Furthermore constructing a trade name new bowl will assist the university pull many pupils in the university who are in a hunt for a good athleticss based course of study, the building of a trade name new bowl will besides intend that the university will derive better patrons for their squad.

Furthermore constructing a new bowl would give a plush, province of art installation that will turn out to be bonus for the university.

Disadvantages

Constructing a trade name new bowl in a location three stat mis off from the college meant that the bowl should hold to be named upon the giver of that land, and the most hard portion is that the university has to raise a fund of about $ 40 million which would be turn out to be a really difficult nut for the university as roll uping $ 40 million is non a really easy undertaking for anyone.

The following large job is that the college would be enduring a load for 20 old ages for the likely bond insurance policy ; the insurance policy will come as a load in the college ‘s balance sheet. Furthermore there are farther costs related to the edifice of a new bowl as there would be a fixed cost of $ 5 million per twelvemonth and a variable cost of $ 2 per attendant.

Signing a 10 twelvemonth contract with the Dallas cowboys football squad

Advantages

The sign language of a 10 twelvemonth contract with the Dallas cowpuncher ‘s football squad to lease their bowl per game decidedly has many advantages like there are many fans of the college ‘s football squad who already lives in Dallas and would wish to travel to the nearby bowl to watch the lucifers, this will greatly increase the fan following and the net income earned by the football squad.

The 2nd advantage is that the witnesss and the fans of the squad will non hold to endure immense traffic jams as the bowl will be really near to them.

Disadvantages

The major disadvantage of choosing this option is that the pupil will be really much disappointed with the measure taken and moreover the college disposal will hold to set up for coachs and conveyance services from the college to the Dallas cowpuncher ‘s place bowl and this will be the college a really immense sum i.e. $ 10 for each of the 15000 pupil tickets sold for each game.

The cost per game that the Dallas cowpuncher ‘s are inquiring is $ 200,000 which is sole of other costs that the college has to endure.

The study

The president of the college wisner asked Gardner to carry on a study among the three groups of stakeholders that holds personal bets in the undertaking, the three major stakeholders includes:

  1. Students
  2. Booster nine members
  3. College faculty/staff

Now the major determination had to be made on the footing of the consequences obtained from the study.

The study includes selecting of 50 random peoples from each groups and inquiring them inquiries based on a kind of inquirer and to rate them harmonizing to the weights for the missive grades i.e. A=5, B=4, C=3, D=1.

Factors

Existing Sites

New Site 3 Miles from Campus

Dallas Cowboys Facility

Students ‘ Evaluations of Locations

Convenience

A

Bacillus

F

Guaranteed Handiness

for Next Season

C

Calciferol

A

Comfort

Bacillus

A

A

Cost

A

Calciferol

Bacillus

National Image

Calciferol

Bacillus

Bacillus

Supporters ‘ Evaluations of Locations

Convenience

Calciferol

Calciferol

A

Guaranteed Handiness

for Next Season

Bacillus

C

A

Comfort

C

Bacillus

A

Cost

A

C

A

National Image

C

C

Bacillus

College Faculty/Staff Ratings of Locations

Convenience

Bacillus

C

Calciferol

Guaranteed Availability for Next Season

A

C

A

Comfort

C

A

Bacillus

Cost

A

Calciferol

Bacillus

National Image

Bacillus

Bacillus

C

From the analysis gathered from the above information we can reason that the Dallas cowpuncher ‘s installation had scored the most points on the list but the chief thing is that it is non convenient for the pupil, hence their best pick is to spread out the bing bowl. The module of the college besides thinks that it would be best to spread out the bing bowl though they had rated the Dallas cowpuncher ‘s installation as one of the most favourable factor.

Discussion inquiry

Supply at least two factors that may be of import in measuring each option.

The two major factors that are of import in measuring each option are:

The convenience of the location for the pupils and the modules and the audience

The convenience of the location for the pupil and the module and audience is one of the most of import factors in finding the location for the bowl as the terminal users that are traveling to be get advantage of the bowl is finally the pupils, module, and the audiences that came to watch and to back up the squad of the college.

The cost factor

The cost factor plays a really of import function in finding the right location for the bowl as the college should non acquire really much burden in footings of cost and other fiscal factors as this would finally impact the other operations and fiscal procedures traveling on in the college.

Fix a cross overchart

The frailty president of development has come up with three proposed solutions i.e.

  • To spread out the bing bowl by making redevelopments and by put ining new installations.
  • The 2nd option i.e. to construct a new bowl 3 stat mis off from the college campus.
  • The 3rd option i.e. to impart the place bowl of the Dallas cowpuncher.

To spread out the bing bowl

To spread out the bing bowl means that the college has to pay $ 1 million per twelvemonth beside the variable cost that will be $ 1 per individual per lucifer, the variable cost is dependent on the fact that how many individuals will go to the lucifer, therefore the variable cost will be $ 1 multiply by the figure of individuals that attend the lucifer.

Fixed cost

Variable cost

$ 1 million

$ 1 per attendant

Construct a trade name new bowl

Constructing a trade name new bowl requires a fixed cost of $ 5million and a variable cost of $ 2 per lucifer depending on the figure of individuals go toing the lucifer.

Fixed cost

Variable cost

$ 5 million

$ 2 per attendant

Dallas cowpuncher ‘s installation

The Dallas cowboys installation costs $ 200000 per lucifer in add-on to the $ 10 per pupil multiplied by 15000 the figure of pupil for which the transit installation is to be made available. Apart from that there would be no external cost as the care of the bowl is to be done by the Dallas cowpuncher ‘s governments itself

Fixed cost

Variable cost

$ 200000*5= $ 1000000

$ 10 per attendant

If each factor is wieght every bit so what should be the best option for the SWU

Convenience

Handiness

Comfort

Cost

National image

Entire

Existing installation

10

12

10

15

8

11

New site

8

7

14

5

11

9

Dallas

cowpuncher ‘s installation

6

15

14

13

11

11.8

If all the factors had given equal weights so it is clear that the Dallas cowpuncher ‘s installation emerged as the most appropriate pick for the college.

The expression for obtaining the overall evaluation based on the fact that all of the factors have equal weights is:

We have to multiply by a factor ( K ) as each of the factor has the same weight and so there are 5 factors hence the factor k=1/5=0.2.

If the weights allocated by the disposal are used what is the best option? ( Administrative weights are: 1/6, 1/3, 1/3, 1/12, 1/12 )

Convenience

Handiness

Comfort

Cost

National image

Entire

Existing installation

10

12

10

15

8

10.92

New site

8

7

14

5

11

9.67

Dallas

cowpuncher ‘s installation

6

15

14

13

11

12.67

The expression for ciphering the entire weight will so alter and it will be determined by the expression:

And from the expression the values that we got are:

Existing facility=10.92

New site 3 stat mis from campus=9.67

Dallas cowboys facility=12.67

Which location do you urge and why?

After analysing all the three possibilities we came down to two option the first one and the 3rd one i.e. either to spread out and restitute the bing place bowl or to take on rent the Dallas cowpuncher ‘s installation.

Both these options had their ain advantages and disadvantages.

The first option should be chosen if the college can afford to pull off and to finish the full work for the bowl in the nine month period, the first option would besides be the best option for one good ground i.e. the participants will experience more comfy and will be really high spirited when playing in their place land.

The 2nd option nevertheless is a very-very attractive offer if sing the cost and other benefits, as most of the fans of the college football squad lives in Dallas therefore the fans would happen it much comfy for them to watch the lucifer in Dallas itself thereby avoiding the jams and the 28 stat mis long distance, and the cost related to the Dallas cowpuncher ‘s service is really low as compared to the other two options.

The most appropriate solution seems to be the first solution as the first solution covers all the facets like the cost salvaging facet as it is in budget of the college, and besides the most of import thing is that the college will hold its ain to the full furnished, equipped with all installations.

The pupils and the module of the college can now even form some national events excessively ; the bowl will move as a long term investing for the college.

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