Source Of Entertainment And Learning Media Essay

Chapter 1


Today, telecasting is considered to be a major beginning of amusement and larning for many people, particularly the young person. All telecasting programmes such as commercials, intelligence, docudramas and sketch, affects people of all ages in different ways. The childs constitute one group in society who spend a batch of clip watching telecasting. The young person ever will be attentive about the most attractive things. Television channels of assorted sorts today, which provides good and bad feeling on the spectator encephalon. Keeping in head the young person, tonss of T.V shows are aired. The show may consist of educational intent. But the common belief in the society about the T.V is that which disturbs the mentality of the young person. Such as world shows, some of them may convey the concealed endowments to the dais but some truly makes the young person to copy the state of affairs in the existent life. In order to increase the TRP the channels ever makes some attempt to make the irresponsible activity.1

Television occupies an of import topographic point in our life. Television sets has become a portion of an indispensable family point. Mass communicating has become an indispensable ingredient in the modern and dynamic society. Mankind has ever been endeavoring to better devices of media communicating. History reveals that adult male has made enormous advancement in the field of mass communicating. Man ‘s ability to over-come barriers of clip and distance is greatly achieved by invention.

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The phenomenal enlargement of Indian telecasting has influenced the people in two ways, foremost those populating in distant corners of the national mainstream. Second, telecasting has contributed to an unprecedented detonation of information. It has provided people with a position to convey about unit in our societal and cultural life. In other portion of the state, the changeless exposure T.V. has generated cultural and artistic looks of our people, belonging to different spiritual and socio-economic background.1

Television is one of the most effectual medium of communicating. In today ‘s universe whether it is a kid or an old adult male, everyone has some or the other favorite show on telecasting. Besides due to the up step of engineering telecasting is no more a trade good which is owned by merely the urban sector. Even rural households have entree to telecasting. Since it is making such big figure of people therefore it has a major impact on the lives of these people. Initially when telecasting was launched one of the major impacts of telecasting was that it brought a household near to each other. But easy and steadily with the coming of engineering and more and more picks available providing to the demands of every sector of the society telecasting sets reversed the above construct wholly. Now each room of a house may hold a separate telecasting set. Thus childs sit, ticker, eat, drink and drama in their room and parents do the same in their room.2

The telecasting play a important function in offering communicating support for societal and cultural development of multitudes, including school traveling pupils as they are considered the most of import human resource for the development of a state. The exposure to telecasting is no uncertainty an easy beginning of geting cognition and information. It besides enables a individual to get accomplishments relevant to 1s well-being. The enlargements of telecasting in footings of content of programmes to people from all walks of life have made it utile for people in bettering their quality of life. Now, a kid is exposed non merely to movie entirely designed and produced for kids but excessively many other programmes shown on telecasting. 3

Television has profound impact on our society. It has changed the life manners of the people and has become a major influence on our civilization. Television has occupied an of import place in places and hence, it is bound to do an impact on the persons and the society. When kids watching undue sex, force and grownup subjects and canonized flush life styles. This raises undue outlooks among kids and thereby force per unit area on the household. There is no programmes left on telecasting agenda which could be entirely called kids ‘s programmes, except channels like sketch ‘s which once more take kids in to fantasy universe. 4

Television has become a really of import portion of our life. And the truth is that we can non remain without it. Besides telecasting has had a major impact on the young person. In footings of force, wellness and sex related issues. At immature age, their encephalons are tuned to uses, condemnable thought and force. Some 3rd universe research workers look upon T.V. as a mean of ‘leap welting ‘ some of the phases of development which developed universe went through, where as some others view T.V. as a mean of ‘cultural imperialism ‘ . Other thinks T.V. as agent of development and advancement. However, a serious analysis would uncover that T.V. has deep psychological every bit good as cultural & A ; sociological impact on people in general.

Children and grownups remain wholly immobile while watching the imbecile box. Most viewing experiences are both rather and non-interactive. Children absorb 1000000s of images from the telecasting set in merely one afternoon ‘s session. And what are they watching? If the kid ‘s telecasting has entree to overseas telegram, his pick can run from 10 to 70 different channels all of them demoing different programmes. A violent image seen by immature kids, unaccompanied by parents, without commentary by a 3rd party and without being reframed through an inter-subjective relationship, has a more traumatic impact than one seen in an environment leting exchange and a different focussing. 6

Children in the household are likely to be the most vulnerable population to be influenced by the contents of telecasting transmittal. Television acts as a beginning of information, instruction, amusement and consumerism and it is through these maps that it is likely to act upon the spectator. Children are now better equipped with cognition sing different topographic points in India and other states. They have come to cognize about different manners of life and have learned to develop greater tolerance towards people of other religions. A bulk of the respondents of the upper and in-between categories felt that their kids learnt many new things from telecasting contents and go more cognizant about worlds of life. 7

Television among all the mass media has a alone topographic point and has tremendous potency for bring oning alteration. But the effects of telecasting are non without any loop-holes. The usage of telecasting in the signifier of engineering has given rise to some controversial issues. Television screening has, no uncertainty, brought the household members physically together and provided the members of the in-between category a topic for treatment. However, physical propinquity has failed to convey about societal togetherness as during the transmittal of programmes there was no conversation among the members of the household. On the other manus, conversation of any type during the programmes was discouraged. 8

At present we are populating in the age of scientific discipline and engineering which has given us many fantastic innovations out of which telecasting is one of them. As compared to the impact of other media, telecasting leaves it impact profoundly on the school traveling pupils. Television is possibly the most widely debated medium of communicating all over the universe. The developed universe is concerned with the public dependence to it and the underdeveloped universe is fast catching up with the phantasies of the little screen which brings intelligence and positions, victory and traumas jubilations and calamities, live or recorded to the life room from every corner of the Earth. 9

Television has entered at place, it has besides created new job. Peoples are disquieted because T.V. has intruded their privateness. Earlier at place, they enjoyed certain liberty. Our primary beginning of education-cum-information-cum-entertainment for kids was the place. So far a kid of present coevals telecasting is geting a great importance. It has weakened the influence of parents and instructors. Television has become a major socialization agent for the immature. This is being viewed with dismay ; kids have no clip now for listening to their parents in their place. Therefore, T.V. has emerged as a formidable challenger to the authorization of the parents over their kids. Before this new medium becomes a menace to the personality of immature, as experienced by advanced states, it would be prudent to give a serious idea to the positive potencies and jeopardies of telecasting.

Television can further the development of desirable values and wonts in our kids. It exercises its influence at a clip when the kid ‘s cognition of regulations and conventions that govern societal action and moral behavior is uncomplete and immature. There is no uncertainty that telecasting does supply chances for kids to larn about all sorts of things. In fact, it is dual borders weapon and if non handled decently, it can do tremendous harm. The result of a kid ‘s disbursement good trade of his leisure clip watching programmes that incorporate a false or deformed position of the universe and utilizing what is portrayed in them as a footing for cognition and a theoretical account for his ain behavior can be destructive and dehumanising. 10

The whole gamut of T.V. sing invite serious inquiry like- Do T.V. impact the behavior of those who watching T.V. on a regular basis? How do commercials impact kids ‘s behavior or young person ‘s behavior? Does T.V. watching aid youth go more literate and better informed? Does T.V. make an unreal universe for the young person ( viewing audiences ) ? Does heavy T.V. sing do viewer more violent? Does heavy T.V. watching imitate the characters on T.V. screen and act anti socially? Do T.V. do young person more promiscuous/licentious? Do T.V. do the young person more ape western life manners? Does T.V. aid viewing audiences toward societal alteration?

There are several inquiries, all of which have a bearing, visa-a visa T.V. watching. This survey of consequence is an indispensable necessity. Can the aberrant behavior of young person today be attributed to this observation with idiot-box ( T.V. ) watching? At times, it is seen that the socialisation procedure in today ‘s society has been appropriated by telecasting! On the other manus, the effects of cultural T.V. like Sanskara, Aastha, sudershan Channel, and a T.V. series on spiritual or fabulous characters are besides of import. Make cultural T.V. brand viewing audiences, particularly youth more religious or more sacredly overzealous? In fact, the socio-cultural kineticss of T.V. is an of import issue on which research is needed.

The debut of each medium has affected the natural life-style and thought of today viewing audiences. Television as a communicating media is deluging society with information, which any societal system would happen hard to absorb. This has benefited the college traveling young person ‘s head to a great extent.

Television IN INDIA

Television in India is a immense industry and has produce 1000s of programmes in a twelvemonth. As of 2010, over 500 Television Satellite telecasting channels are broadcast in India. This includes channels from the state-ownedA Doordarshan, A News CorporationA ownedA STAR TV, A SonyA ownedA Sony Entertainment Television, A Zee Television, A Sun NetworkA andA Asia Net. Direct To Home service is provided byA Airtel Digital Television, A BIG TVA owned by Reliance, A DD Direct Plus, A Dish Television, A Sun Direct DTH, A Tata Sky and Videocon D2H. Dish Television was the first one to come up in Indian Market ; others came in later old ages subsequently. 14 As of July 2011, India had approximately 35 million DTH endorsers. DTH does non vie withA CAS.A Cable Television and DTH are two methods of bringing of telecasting content. CAS is built-in to both the systems in presenting wage channels.15

Television in India started with the experiment telecast get downing in Delhi on 15 September 1959 with a little sender. The regular day-to-day transmittal started in 1965 as a portion of All India Radio. The telecasting service was extended to Bombay and Amritsar in 1972. Until 1975, merely seven Indian metropoliss had a telecasting service and Doordarshan remained the exclusive supplier of telecasting in India. Television services were separated from wireless in 1976. National telecasts were introduced in 1982. By the late 1980s more and more people started purchasing their ain telecasting sets. The cardinal authorities launched a series of economic and societal reforms in 1991. Foreign channels like CNN, Star TV and domestic channels such as Zee Television and Sun Television started satellite broadcasts. Get downing with 41 sets in 1962 and one channel, by 1991 Television in India covered more than 70 million places giving a sing population of more than 400 million persons through more than 100 channels. 12


The Satellite Instructional Television Experiment ( SITE ) was an experimental orbiter communications undertaking launched in India in 1975, designed jointly by NASA and the Indian Space Research Organization ( ISRO ) . The undertaking made available informational telecasting programmes to rural India. The chief aims of the experiment were to educate the hapless people of India on assorted issues via orbiter broadcast medium, and besides to assist India derive proficient experience in the field of satellite communications. The experiment ran for one twelvemonth from 1st August 1975 to 31st July 1976, covering more than 2400 small towns in six Indian States and districts. The telecasting programmes were produced by All India Radio and broadcast by NASA ‘s ATS-6 orbiter stationed above India for the continuance of the undertaking. The undertaking was supported by assorted International bureaus such as the UNDP, UNESCO, UNICEF and ITU. The experiment was successful, as it played a major function in assisting develop India ‘s ain orbiter plan, INSAT. The undertaking showed that India could utilize advanced engineering to carry through the socio-economic demands of the state. 13


These services are provided by locally built orbiters fromA ISROA such asA INSAT 4CR, INSAT 4A, INSAT-2E, INSAT-3C and INSAT-3E every bit good as private orbiters such as the Dutch-based SES, Global-ownedA NSS 6, Thaicom-2 and Telstar 10. DTHA is defined as the response of orbiter programmes with a personal dish in an single place. Cable Television is through overseas telegram webs and DTH is wireless, making direct to the consumer through a little dish and a set-top box. Although the authorities has ensured that free-to-air channels on overseas telegram are delivered to the consumer without a set-top box, DTH signals can non be received without the set-top box. India presently has 7 major DTH service suppliers and a sum of over 35 million endorser families in mid 2011.A Dish Television ( a ZEE TV subordinate ) , A Sky, Videocon, Sun Network owned ‘A Sun DirectA DTH ‘ , A Reliance Digital Television, Bharti Airtel ‘s DTH Service ‘Airtel Digital Television ‘ and the Public SectorA DD Direct Plus. As of 2010, India has the most competitory Direct-broadcast orbiter market with 7 operators competing for more than 135 million Television places. India is set to catch the USA as the universe ‘s largest Direct-broadcast orbiter market by 2012.15

The rapid growing of DTH in India has propelled an hegira from cabled places ; the demand to mensurate viewership in this infinite is more than of all time ; A a Map, the nightlong evaluations bureau, has mounted a people meter panel to mensurate viewership and synergistic battle in DTH places in India.

CABLE Television

The entire figure of telecasting families in India increased from 124 million in 2009 to 130 million in 2010, at a growing rate of five per cent. The incursion in India in footings of telecasting families still remains low at 61 % as compared to developed states like the US and UK where the incursion is about 95 % and 93 % severally. With altering economic conditions in India, we can anticipate the figure of Television families addition in India in the hereafter. As per the TAM Annual Universe Update – 2010, India now has over 134 million families ( out of 223 million ) with telecasting sets, of which over 103 million have entree to Cable Television or Satellite Television, including 20 million families which are DTH endorsers. In Urban India, 85 % of all families have a Television and over 70 % of all families have entree to Satellite, Cable or DTH services. Television having families have been turning at between 8-10 % , while growing in Satellite/Cable places exceeded 15 % and DTH endorsers grew 28 % over 2009. It is besides estimated that India now has over 500 Television channels covering all the chief linguistic communications spoken in the nation.16


IPTV launched merely in some metropoliss around 2006-2007 by MTNL/BSNL and subsequently expanded excessively many urban countries and is still spread outing. Private Broadband supplier Bharti Airtel besides starts its IPTV service in Delhi, NCR part. At present ( 2009/2010 ) IPTV in India is barely doing any impact in the market. But IPTV and Online Video Services in IndiaA are expected to spread out. Screen Digest estimations broadband incursion of Television families to increase from 4.2 per centum in 2009 to 13.4 per centum in 2013.19


India experienced a sudden and unregulated growing of orbiter channels since 1991. The important consequence of entry of foreign channels in India is the commercialisation of electronic media in the state. Television was one time considered an agent for publicity of Indian civilization an instrument to advance development in the state and a vehicle for development of national individuality. However, it stands at cross-roads today. In fact, they are advancing foreign values. These foreign channels are, in fact puting a different socio-cultural docket before the viewing audiences ( a important subdivision of which is young person ) . The universe societies at big are confronting a socio-cultural onslaught via Television, India is non an exclusion.

The far making deduction, particularly socio-cultural deductions on young person demands to be examined in deepness. How T.V. has fostered different values? What sort of gender equations T.V. is triping in young person? How T.V. is altering the attitudes of young person towards household issues? How T.V. is easing newer life-style and sexual norms? How a societal function of Indian young person is altering? All these inquiries need a thorough research. Especially of Jhajjar and Rohtak territory young person being in the N.C.R ( National Capital Region ) caught between the attractive force of metropolitan life style of Delhi/Gurgaon/Noida and the traditional value system of an agricultural society like Haryana. Furthermore, industrial/corporate development is on cards with S.E.Z ( Particular Economic Zone ) to be set in Rohtak/Jhajjar District ( s ) .


The present century, which can be described as the century of communicating engineering or information engineering, has facilitated the growing of Mass Communication? Science and Technology has acted as the accelerator for communicating enlargement. Television is alone gift of scientific discipline & A ; engineering which has helped gain Marshall McLuhan ‘s construct of ‘Global Village ‘ . This planetary small town with its new dimensions is killing the original ( indigene nous ) small town. T.V. impacts upon the societal life, cultural values, life attitudes, manner of thought, educational advancement, societal and single behavior and a whole batch of factors. Youth is no exclusion in this respect. T.V. screening is inextricably linked with the day-to-day modus operandi of young person. Whether at place, or at inn ( s ) , youth spent about 3-4 hours daily on T.V. observation, which in bend, impacts upon the young person.

The young person of Rohtak & A ; Jhajjar, being close to Delhi a metropolitan metropolis and Gurgaon a turning megacity- is taken up the life manners of the young person of these two metropoliss. M T.V. programmes beaming life manner of Delhi, Gurgaon and Noida young person are initiated by young person of Rohtak & A ; Jhajjar territories. In fact, there is no flight from T.V. triggered life styles. As they say in Tata Sky advertisement- ” ISKO LAGA DALA, TO LIFE JHINGA LALA… .. ” . This enterprise to do life ‘Jhingalala ‘ ( exciting, interesting and fun-filled ) is the life slogan of young person. This survey endeavours to analyze this whole gamut of socio-cultural impact of T.V. on young person. Youth which is the really of import subdivision of population- hereafter of the state and determination shapers of future-need to be observed and studied so as to to the full understand the socio-cultural alterations in society which telecasting has triggered and how assorted aspects/dimensions of societal construction of society has been affected by telecasting.

This survey intends to be a utile on and supply informations base for future studies/research on media-impact, particularly impact of T.V. The sociological facets of the issue excessively will be discussed thread base in the survey.

Acerate leaf to reference, this survey is scheduled at the right clip when the young person of this part is poised towards a new beginning. Agricultural sector is on diminution services sector and business/entrepreneurship is on rise. Young person is oriented towards a paradigm displacement. The survey justifiably, intends to capture the kernel of this socio-cultural alteration.


The survey focuses on the young person ‘s telecasting screening activity at place in the environment of their households where they are usually exposed to telecasting. The survey intends to happen out whether sing of telecasting programmes influences the socio-cultural attitudes of the young person. The following are identified as aims of the survey: –

To analyze the relationship between of T.V. screening and its impact on the household values.

To analyze the relationship between T.V. screening and its impact on the life manners.

To analyze the relationship between T.V. screening and its impact on the sexual norms.

To analyze the relationship between T.V. screening and its impact on the aggressive/violent behaviour of young person.

To analyze the relationship between T.V. screening and its impact on the mercenary mentality of young person.


End Notes

Saksena, Gopal. 1991. Television-An Instrument of Change, Vidura, Vol. 28, No. 3, May-June, p. 31.

Sharma Richa ( 2009 ) . Impact of Television on Youth and Children, Beginning: -television-on-youth-and-children/15790464.shtml retrieves on 10th Jan. 2010.

Schramm, Wilber, Lyle, Jack, Parker, Edwin, B. 1961. Television in the Lifes of Our Children, Stanford University Press, P. 189.

Kundra Shipra. 2005. Basic Audio-Visual Media, Anmol Publications Pvt. Ltd. New Delhi. pp. 158-159 see besides http: //

Ibid p. 160

Khosla Anju. ( 2008 ) . Media Violence and Crime, SBS Publishers & A ; Distributors Pvt. Ltd. New Delhi. pp. 145-146

Ibid pp. 224-232

Menon Mridula. ( 2007 ) . Indian Television and Video Programmes Trends and Policies, Kanishka Publishers, Distributors, New Delhi. pp. 182-191

Hadique Mala and Ahmed Jasmine. ( 1998 ) . T.V. Sing Time Pattern of School Children, Communicator, Vol. 33, No. 1, Jan-March, p.15

Sultana Amil and Hadique Mala, ( 1998 ) . T.V. Sing Time Pattern of School Children, Communicator, Vol. 33, No. 1, Jan-March, p.25-30

Rich, Marshall. 1986. The History of Television, London: Bison Books Ltd. , pp. 246-251

Kuppuswamy, B. 1976. Communication and Social Development in India, New Delhi: Sterling Publishers Pvt. Ltd. , pp. 226-227.

Kumar, Keval, J. 2005. Mass Communication in India, Mumbai: Jaico Publishing House, pp. 201-204. See besides http: //

Chandrashekhar, B.S. ( 1999 ) Cable and Satellite Television, Research Unit, Doordarshan Parsar Bharati, Broadcasting Corporation of India, New Delhi, p. 67. See besides hypertext transfer protocol: //

hypertext transfer protocol: //

Datta, K.B. Mass Media in India, Akansha Publishing House, New Delhi, pp. 99-101.

Joshi R.S. Children Youth and Electronic Media Prospects and Protents ( ed. )

Ramanujam, R.C. ( 2011 ) . Television and Radio Broadcasting, A.P.H. Printing Corporation, New Delhi. , pp. 167-175.see besides http: //

Sharma Diwakar. ( 2007 ) Mass Communication Theory and Practice in the twenty-first Century, Deep & A ; Deep Publications Pvt. Ltd. , New Delhi. , pp. 175-177.

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