What Are The Main Goals Of The Company Marketing Essay

Basically, we have discuss among the group and come out with some suggestion in order to get down our assignment. After decide the organisation and way of subject that we are traveling to make, we have divided our group members to make the fact happening in order to happen out the job and bring forth a new system for the 99 SPEED MART mini markets.

First of wholly, we need to garner all the demands from the client through fact findings. We had conducted an interview with the general director of 99 SPEED MART. We did an observation on the operation of the subdivisions of 99 SPEED MART in SS2 and University Tower. Besides that, we distributed 50 study signifiers for the University Malaya pupils that visited the peculiar 99 SPEED MART mini markets.

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After that, we analyze the information collected and gathered from the fact findings and so come out with the context diagram and informations flow diagram ( flat 0 and 1 ) .

Observation

Observation is one of the techniques we used to garner information. We have decided to make the information aggregation at 2 subdivisions of SPEEDMART 99 which are located at the SS2 and University Tower. Following are the consequence of our observation:

SPEEDMART99 Branch in SS2

Based on our observation, each clip the clients do the payment for the point they bought, the teller will scan the barcode of each of the point, so the system will sum up the point scanned, publishing a reception that consists of the day of the month of dealing, merchandise description, merchandise monetary value and the entire sum of monetary value that the clients need to pay. Averagely, the clip for treating each of the dealing ranged from 3 to 5 proceedingss. The merchandises in the mini market are arranged consequently based on the class such as the food market, nutrients and drinks, accoutrements and letter paper and it is in the order of first in first out, by which the merchandises that have the earlier expiry day of the month will be topographic point foremost. Compared to the other mini market, the monetary value of the merchandise in SPEEDMART 99 are much cheaper moreover the merchandise quality provided is good. We notice that the mark user for this subdivision are fundamentally the homemakers and the working people in which their ages ranges from 30 to 40, taking to purchase for a cheaper merchandise. SPEEDMART 99 in SS2 consists of 4 to 5 staffs to pull off their day-to-day operation and the on the job hours of this subdivision is from 9am to 9pm.

SPEEDMART99 Branch in University Tower

From what we have observed, the subdivision in the University Tower is utilizing the same dealing processing system for the payment. Each clip points are purchased, a reception that consists of the day of the month of dealing, merchandise description, merchandise monetary value and the entire sum of monetary value will be printed out. Similarly to the subdivision in SS2, merchandises are placed based on its class and FIFO order is used. The mark users are largely the university pupil and the local people. However, we notice that the size of subdivision is much smaller and there merely 2 to 4 staff in pull offing the marketplace. The on the job hours of this subdivision are from 10am to 9pm.

Interview

Date: 12 February 2010

Time: 2pm

Venue: Main Office 99 Speed Mart-Jalan Kapar, Klang.

Person Interviewed: 99 Speed Mart General Manager, Mr. Quek Teng Hiong

Purposed: To cognize better the overall procedure of Purchasing and Ordering System

What are the chief ends of the company?

The chief end of this company is to sell the merchandise in the lower monetary value and derive the low net income with the high volume of gross revenues from the consumers in each subdivision. It means that each merchandise that the company sell in each subdivision will be cheaper that other companies and sell more in order to gain more. This is because the company ever follow the motto “ Near and salvage ” , which is able to give convenient to the consumer to buy the merchandise from the mini market in the topographic points that near their ain house country and supply a cheaper monetary value of merchandise to the consumer.

How to pull off the company since there are many subdivisions in Malaysia?

Our companies are utilizing the top down method to pull off the company. When the disposal of the company made the determination, they will denote to the country director and the country director will travel to every subdivision and inform the shop director before returns to the subdivisions staffs. Normally, the company will utilize memo, facsimile or SMS to inform them in each subdivision.

Who will in charge the buying and order the stock from provider?

Basically, each of the merchandises in this company will be chosen by the buying section director ( besides have the place of pull offing manager ) . He will run into with the provider from many company and acquire the sampling from each company and usage it in order to supply the better service/ merchandise to the consumers after consider many positions such as cost, market demand, quality of the merchandise, long term co-operation, rejected stock services, after gross revenues services and others.

How the company purchase or order the stock since the company has many subdivisions in Malaysia and how to cognize the measure of stock left in each subdivision?

This company is utilizing the Balance Auto Reload System to look into and order the stock. This system will run and automatically do the stock cheque in each subdivision and direct the inside informations of the stock balanced to the chief office.

How to the company pull off the culls stocks and stocks wastage?

Normally, the company will make the analysis about the merchandise and the trade names that the consumers normally purchased and do the order. For the cull stock, the subdivisions will direct back to the chief office and so return it to the provider mill but it is non advice to make it in our company because the company is utilizing the First in first out ( FIFO ) constructs. Therefore, the cull stocks are non go oning frequently in this company since the buying section attempt to extinguish the thing happen.

How to enter the provider information since there are around 3000++ merchandises in the company?

For our company, the record of the provider will be used the Oracle. It will salvage the information such as the provider information, merchandise information, logistics information and others.

Can explicate the future way of the company? Does the company prefer on-line dealing in hereafter?

The company still focuses on the KL country since there are still have a batch of market that may make n’t cognize and non traveling to concentrate on the international market since we need to make a batch of research on the other states before have the development on at that place. Apart from that, the company will besides concentrate more on MIS section in order to command the whole system without the 3rd party. On-line dealing is an uncertainness and may go on based on the market demand and market state of affairs.

Survey

Survey on 99 SPEED MART mini markets

We are presently making a study for buying and selling system of 99 SPEED MART mini markets. Please circle on the alphabet where the state of affairs suits the most.

How frequently do you travel to mini market?

Frequently

Sometimes

Seldom

Never

What do you believe about the velocity during payment?

Very fast

Fast

Moderate

Decelerate

Do you believe the nutrients in the market are fresh?

Yes

No

( I ) Do you believe goods are sensible monetary value? ( Please reply inquiry ( two ) if you have chosen the reply B )

Yes

No

( two ) If non, what are the goods?

Food

Drink

Houseware

Others ( Please stipulate ) _____________

( I ) Have you of all time bought any expired nutrient merchandising in the food market? ( Please reply inquiry ( two ) if you have chosen the answer A )

Yes

No

( two ) What type of the expired nutrient is it?

Frozen nutrients

Drinks

Bread

Others ( Please stipulate ) __________

( I ) Have you of all time experienced the point you would wish to buy is out of stock in the food market? ( Please reply inquiry ( two ) if you have chosen the answer A )

Yes

No

( two ) What type of point it is? ( You may take more than one options )

Frozen nutrients

Drinks

Bread

Stationery

Accessories

Others ( Please stipulate ) __________A­_

I ) Are you happy with the service during the shopping? ( ( Please reply inquiry ( two ) if you have chosen the reply B )

Yes

No

( two ) Please province which parts you non fulfill

A. Cashier

B. Shopping Guide

C. Others ( Please stipulate ) __________A­_

How frequently does the mini market make some publicities?

Always

Not usual

Never

Why do you take to buy in this mini market? ( You may take more than 1 option )

Near the residenital country

Near the office

Comfortable environment

Used to travel at that place

Low monetary value

A lof of publicity

Good service offered

Emergency

Other ground ( Please stipulate ) __________

Context Diagram DFD for a Purchasing and Selling System

The diagram given above shows the operation of the buying and merchandising system. Every clip a client purchases some points, a reception will be printed out. The company will order stock from the provider and do payment to them. The provider provides the stock to each subdivision and generates bills to the company one time they received the payment from the company. The jilted stock will be returned to the provider. Each subdivision receives the stock provided by the provider and generates the day-to-day gross revenues study. Then the gross revenues study will be sent to company to enable them to make the analysis.

Diagram 0 DFD for a Purchasing and Selling System

PRINT RECEIPT

Supplier

Customer

Bill

PURCHASE ITEM

1

Transaction

PROVIDE STOCK

RETURN STOCK

Payment

STOCK INFORMATION

Net income

D2 STOCK

D1 PROFIT ACCOUNT

Sum OF STOCK

Net income Information

3

STOCK VERIFICATION

2

REPORT GENERATION

GENERATE SALES REPORT

Order STOCK

Branch

RECEIVE PROFIT REPORT

Company

Diagram 1 DFD for a Purchasing and Selling System

Supplier

RETURN STOCK

Bill

PRINT RECEIPT

Customer

PURCHASE ITEM

PAYMENT RECEIVED

PAYMENT RECEIVED

1.4

STOCK Updating

1.2

INVOICE Printing

STOCK AMOUNT

1.1

VERYFYING PAYMENT

Payment

D2 STOCK

STOCK UPDATE

Net income

3.3

QUATITY Updating

D1 PROFIT ACCOUNT

STOCK INFORMATION

Net income Information

RECEIVED STOCK

3.2

Stock CHECKOUT

GENERATE REPORT

2.1

Net income Summation

Branch

PROCESS STOCK DENAMND

Report

PROVIDE STOCK

3.1

STOCK Demand

2.2

REPORT GENERATION

Order STOCK

RECEIVE PROFIT REPORT

Company

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